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Client Name: Physicians InteractiveDate: 16/09/09
Presented by: Mihir Kitturmihir.kittur@ugamsolutions.comURL: www.ugamsolutions.com
Private & Confidential
Introduction Introduction
Ugam Research Solutions is a leading provider of onshore/offshore market research and advanced analytics to global organizations around the world.
We provide our clients with the scale and efficiency of an offshore operations combined with local client service and market research industry expertise
We provide Research Operation services across the survey research value chain, language skills across more than 45 international languages and expertise across all modes of research - telephone, internet, mobile and face-to-face
We are our client’s operations – behind the scenes support to ensure a seamless experience from start to finish
We provide our clients with a flexible and scalable engagement model customized to meet their specific business needs
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Continuous Growth and ScaleContinuous Growth and Scale
Over 900 employees across Mumbai, London, New York and Texas.
Grown at a CAGR of 75% in the last 6 years (2002-03 to 2008-09).
MANPOWER GROWTH
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Platform Expertise and OfferingsPlatform Expertise and Offerings
Data Data CollectionCollection
Report Report WritingWriting
Data Processing Data Processing & &
AnalysisAnalysis
Ugam provides cost effective end to end market research servicesfrom Data Collection to Report Writing
Platform Expertise
Research Design
Presentation
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Supported by a Global Delivery Model
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Ugam has two state-of-the-art delivery centers and corporate headquarters in Mumbai, India A new 44,000 square feet facility at an IT SEZ at Coimbatore, India; to be fully operational by April 2009 A 80 seat International Data collection center is in London, along with 80 seats in Mumbai Sales, Marketing, Account management and Project Management across all regional offices
NYC, New York, USARochester, New York,
USA
Dallas, Texas, USA
London, UKMumbai, India
Mumbai, India
Coimbatore,, India
CURRENT FACILITIES
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Internal Data Internal Data CollectionCollection
PreferredPreferred
Partner Partner
NetworkNetwork
AdvancedAdvanced
AnalyticsAnalytics
ReportReport
WritingWriting
SurveySurvey
ProgrammingProgramming
CLIENTCLIENT
DataData ProcessingProcessing
CodingCoding
End to End Project Management End to End Project Management
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Our Experience is Deep
• Report Development: The team developed over 2000 reports, people partnering clients in data interpretation, report automation and have a keen eye for detail.
Survey Programming: Rich and varied experience of executing >25,000 projects (including conjoint studies) across 8 survey programming platforms; capacity 200 script writers across Web and CATI
• Coding: Currently coding over 1 million responses per month. experience across several domains such as IT and Telecoms, Food and Beverage, Medical, Consumer Goods, Cosmetics, Automotive; capacity 90 full time well trained coders
• Data Processing (Tabulations): Currently manage over 500 projects each month which include a mix of Ad hoc, Omnibus and Tracker studies; capacity 200 programmers
• Multivariate Analysis: 50 persons (PhD, MSC etc.) rich statistical/data mining experience: factoranalysis, regression analysis, etc. for product pricing, market segmentation, product positioning etc.
• End to End Project Management: From questionnaire review to field management, we ensure projects are completed on time, on budget and on spec. We successfully manage projects across US, EU and Asia Pacific.
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• International Research: CATI/online interviewing in 45 languages, 55 countries, with a focus on complex, multi-country research among hard to reach respondents (Healthcare, IT & Telco, Financial, B2B C level etc.). London (80 seats) and India (80 seats) work seamlessly, centrally managed from London
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Our Support Model is Flexible
We Can ManageThe complete project Portions of the project
We Can Work On an Ad hoc basisDedicated team environment‘Split” model with onshore/offshore staff
We Can Act AsA firms complete operationsAn extension of a firms operations
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Diverse, Experienced and Global Management Team
Raj Nair brings to the table over 30 years of very rich experience. He has spent over 15 years in Strategy Consulting, 9 years in Marketing Research, and about 6 years in Investment banking. He is also the Chairman of Avalon Consulting – a leading strategy consulting firm based in India
Sunil Mirani brings with him a rich and varied 17 years of experience in Indian and international business. Sunil’s immediate past assignment was establishing Sakura Capital India Limited, a JV with the Sakura Bank, Japan. He was Head of Corporate Advisory Services.
Mihir Kittur is responsible for day-to-day operations. He has about 10 years of experience with 3 years in management consulting with Avalon Consulting, a leading strategy consulting company in India. His engagements have largely been in performance improvement and e-business practice areas.
RAJ NAIR, CHAIRMAN
SUNIL MIRANI, CHIEF EXECUTIVE OFFICER
MIHIR KITTUR, CHIEF OPERATING OFFICER
Madhav Mirani, Chief Marketing Officer oversees the sales and marketing functions. He brings with him a solid 13 years of experience in Finance and Business Development. Madhav was the co-founder and Head of Treasury & Administration, Sakura Capital India Limited where his main responsibility was managingthe treasury, accounting and administration functions of the company
MADHAV MIRANI, CHIEF MARKETING OFFICER
Simon Glanville served as the General Manager of RONIN Corporation from 1995 to 2005 and has 17 years experience in MR including previous positions at GfK and Harris Research (TNS). He is responsible for Ugam’s Telephone Data Collection Services.
Rafal Gajdamowicz has over 12 years of MR industry experience. As Research Director Rafal headed up the research department at RONIN Corporation for 7 years. The team specialized in Medical and IT/High Technology research. Most recently he served as the General Manager at RONIN from 2006 to 2007. He is responsible for research and methodology at Ugam.
SIMON GLANVILLE, MANAGING DIRECTOR - UK
RAFAL GAJDAMOWICZ, EXECUTIVE VICE PRESIDENT - UK
Russell Britt, is based out of Texas and is responsible for Sales and Marketing at Ugam. He has wide Sales and Business Development experience and has held senior positions in some of the worlds most respected MR firms like IRI and Nielsen among others.
RUSSELL BRITT, SENIOR VICE PRESIDENT - SALES & MARKETING
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Why Ugam
Designed to handle the simplest of projects on up to the most complex of international & multi-country methodologiesQuick turn-around on costs, proposals and executionCommitment to quality and excellent client service Assistance with sampling, appropriate methodology and best practice guidance
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Market advice and country insight expertiseSterling standard of superior quality based on ESOMAR and MRS guidelinesSingle point of contact from start to finishExperienced London, US and Mumbai teams combine a dedication to quality with cost effective solutions
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Appendix – Project Management
Ugam’s project management service began in 2006
The scope of our services span over the entire life cycle of the project from start to finish. Our experienced project management team strives to add value each step of the way.
Our project managers act as your single point of contact and partner with you to ensure all needs and expectations of the project are met to your specifications.
A complete set of standards of service and quality are upheld with project managers to provide feedback and recommendations when they:
In-depth questionnaire review and designSeamless management of all quality controls from testing to sample procurement and deliveryManage all the aspects of field related activities
Data collection and panel partner networkDaily status updates, real time reporting, custom portal designMonitor and manage all quota designsProvide value added insight and apply best practices
Ability to manage multi-country and multi-lingual projects and coordinates with MR translation vendors to ensure accurate translation, including third party validations of the survey.
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Appendix – Report Development/Charting
Ugam has a team of experienced market research report writers and automation programmers. Ugam started offering this service in 2001
We assist our clients with report development by undertaking charting of data.
We undertake the interpretation of data to generate a graphical representation of the data.The charts or visually appealing tables that we create are included in either Top Line or Detailed Research Reports (typically PowerPoint reports)
Our growing team partners with our clients in data interpretation and have a keen eye for detail. We deploy a mature process with detailed quality assurance steps to ensure the highest quality output
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Appendix – Survey Programming
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We possess rich and varied experience of executing projects across many different
survey programming platforms.
We possess functional capabilities across client proprietary survey programming
tools.
Expertise in managing complex survey requirements:Complex Skip Patterns Complicated Quotas Research Methodologies (Conjoint/DCM, Max-Diff and Segmentation Algorithms) Priority Picks Schemes and Multi Language Surveys Data exports in various formats Undertake survey deployment Provide powerful customized real time/online reporting.
Expertise in incorporating interactive interface surveys:Easy to use Drag & Drop interfaces for Rating Scales Heat Maps/Hot Spots (for concept images) Shelf Display (with Shopping Carts) Videos with ability to rate during playback Using Icons and Graphics for Single Select & Multi Select questions Using Color Coded Sliders for Rating Scale Questions
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Appendix - Data Processing
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Ugam’s data processing team has experience handling projects of all levels of complexity
We currently manage clients across all time zones worldwide.
We have strong internal processes with a supervisory chain of command. Our programmer pairing system allows our team to deliver the most complex projects very systematically over different continuous time zones.
Our relentless focus on quality is an assurance that you will receive deliverables of the highest quality every time.
DP Services Offered
Data Verification and CleaningCross TabulationMultivariate Data AnalysisCoding
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Appendix - Coding
Our teams have coded ad hoc, omnibus and tracking studies. We have experience across several domains such as Food and Beverage, Medical , Consumer Goods, Cosmetics, IT, Automotive, etc.
The coding team comprises of a specialized medical coding unit with doctors and pharmacologists. The team services several clients to meet their open ended coding requirements
We also provide APAC and EU time zone Ascribe.
The scope of our service includes:Develop/Append/Amend code frames and code listsData Conversion viz. conversion of coded data to deliverables such as cross tab reports, Excel data file, ASCII data, Edit files, etc.Coding of open-ends for open ended and other specify responsesSetting up studies on Ascribe
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Appendix – Project Management Software Solutions
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Ugam has developed FLOW, our innovative, proprietary Software-as-a-Service(Saas) that enhances the delivery of research with intuitive and simple centralized systems for highly effective project delivery.
FlOW facilitates sharing of information across internal and external teams with hierarchies, allows for centralized document management and eliminates several manual tasks when it comes to field management. Thereby significantly boosting the efficiency of the entire project team.
Currently FLOW consists of four key functionalities:
Online field trackingKeep tab on field informationReal time information from survey platforms helps you make quick decisions
Document management Online repository to share project documentsKeep all members updated which helps eliminate confusion on different versions
CockpitTake control of your projectsEach members knows his tasks and timelines
CollaborationCollaborate across your client, internal teams and vendor organization
Customer Satisfaction systemReview project performance and make smart decision
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Telephone research engagements are conducted
from 80-seat International Research Center in London and 80-seat center in Mumbai
Ugam’s international research center in London is serving as a center of excellencefor CC in Mumbai to help further train and
mentor the Indian team. Both CC operate to the
same standards
High Quality Telephone Research Center
True capability to deliver on the most difficult international projects with one point of project contact and responsibility, for all countries under research
Appendix – International Data Collection
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International research capabilities enable us to provide
24*7 service across the globe
Quantitative telephone interviews:CATI Pen and Paper
Quantitative online interviews:Own IT and Medical panels in key countriesAccess to dozens of global panels around the world, strategic relationships with panel providers (IT, Med, Consumer).
Qualitative tele-depth interviews (with digital recording):Senior business decision makersKey Opinion Leader researchExploratory interviews/desk research
Recruitment for:Client in-depth interviewsFocus groups/online focus groups
Appendix – International Data Collection
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Appendix – Marketing Analytics
Regression ModelingKey Driver AnalysisBrand Equity Analysis Logistic Regression ModelingDiscriminant Function Analysis (DFA) & DFA SimulatorCARTCHAIDPrincipal Component AnalysisFactor AnalysisDefining underlying dimensionsConfirmatory Factor Analysis
DCM and Conjoint AnalysisChoice SimulatorTwo-step ClusteringCARTDFANeed-based segmentationMultidimensional ScalingCorrespondence AnalysisQuadrant AnalysisTURF AnalysisPath Modeling
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Our Marketing Analytics team offers: Advanced Data /Text Modeling and Mining, applications reporting and automation
Analytical Tools: SPSS. SAS, Answer Tree, Sawtooth
Global Headquarters
C-101 Modern Centre, Sane Guruji Marg,Mahalaxmi, Mumbai 400011, IndiaTel : +91 (22) 6652 7300Fax: +91 (22) 6652 7400
Research and Analytics Center
Prism Tower, B Wing6th Floor, Malad Link RoadGoregaon (W), Mumbai 400062, IndiaTel : +91 (22) 6742 8300Fax: +91 (22) 6742 8399
New York Office
333 E 56th ST, #5GNew York, NY 10022, USATel : +1 (212) 751 1036Fax: +1 (917) 591 3327
Ugam International
9th Floor Tower,11 York Road, London SE1 7NX Tel: (+44) 207 261 9584
www.ugamresearch.com
Texas Office
5820, Kings brook DrivePlano, TX 75093, USATel: +1 (972) 403 3145
Rochester Office
9th Floor Tower,11 York Road, London SE1 7NX Tel: (+44) 207 261 9584
Thank you!
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