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Tim O'Reilly and Sarah Milstein, Twitter experts and coauthors of the "The Twitter Book," show you how to use Twitter more effectively, whether you're on the site for personal socializing or to meet business goals. They explain why Twitter is emerging as an important channel, and they share key tips--along with compelling, real-life examples--from power users. These are Tim's slides from the first part of the presentation.
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Twitter Power Tips Tim O’Reilly: @timoreillySarah Milstein: @SarahM
Authors of The Twitter Book
O’Reilly Media, Inc.www.oreilly.com
Hashtag for the Webcast:
#TwitterBook
Why use Twitter?
• Find a community of people who care about the same things you do
• Get news and recommendations from that community
• Let them know what you’re doing and thinking
• Share ideas and links that matter to you
• Learn social media skills: what works, what doesn‘t
• Just to have fun
Create More Value Than You Capture
•The secret of social media is that it's notabout you, your product, or your story. It'sabout how you can add value to thecommunities that happen to include you. Ifyou want to make a positive impact, forgetabout what you can get out of social media,and start thinking about what you cancontribute. Funnily enough, the more valueyou create for the community, the more valuethey will create for you.
7
O’Reilly books are the expression of acommunity and its interests
9
my twitter input feed
retweetradar
nivi and the @timoreilly bump
NyTimes twitter feed for contrast
twitter search for @nytimes
This is important!
• In social networks, you gain and bestowstatus through those you associate with
• A key function of a publishing brand is thebestowal of status by what you pay attentionto
• If you only pay attention to yourself, youaren’t as valuable to your community
– You don’t learn as much from your readers– You don’t bind them to you by amplifying
their voice
My Twitter workflow
Found something good in my tweetstream
Expand the link, save work for thereader, use via not RT
My “tweetqueue”
Request for coverage from@monkchips
Getting input from experts - don’tjust retweet mindlessly
QuickTime™ and a decompressor
are needed to see this picture.
Jay Rosen’s Mindcasting meme
http://www.digitalmediabuzz.com/2009/05/mindcasting/•Digital Media Buzz, Mindcasting: the New Blue Ocean
•The act of building an editorial presence in Twitter by filtering, processing andstructuring the flow of information that moves through the medium using one’s followlist, journalistic sensibilities and individual right to publish updates.
• * Account title to the discretion of the owner• * Follow list used as an editorial filter• * Three content layers: established, daily and one-off themes that interactdialectically• * Posts, done 15-20 times per day at different intervals• * Professionally written tone• * Direct interaction with audience/readership• * Liberal, sensible use of hyperlinks• * Fully articulated thoughts• * No retweets (instead use the via @GrammarGirl convention for crediting thesource, then reword the post to sharpen, comment or otherwise add personal value.— JR)
A few moretips and tricks
Why use Twitteras a business?• Interact with customers—they like it• Get real-time feedback• Provide customer service• Drive traffic and sales
Search smarter
Advanced search
http://search.twitter.com
Advanced search
http://search.twitter.com/advanced
Google it
Google it
site:twitter.com/Username whatever
Track trends
Track trendshttp://whatthetrend.comhttp://twist.flaptor.com
Repostimportant stuff
But don’tspam people!
Make surepeople see
your messages
Trackclick-throughs
Trackclick-throughs
http://bit.ly
http://bit.ly/BootCamp
Twitter Boot CampJune 15, New York City
http://bit.ly/TheTwitterBookhttp://bit.ly/BootCamp
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