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Tim O'Reilly and Sarah Milstein, Twitter experts and coauthors of the "The Twitter Book," show you how to use Twitter more effectively, whether you're on the site for personal socializing or to meet business goals. They explain why Twitter is emerging as an important channel, and they share key tips--along with compelling, real-life examples--from power users. These are Sarah's slides from the second part of the presentation.
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A few moretips and tricks
Why use Twitteras a business?• Interact with customers—they like it• Get real-time feedback• Provide customer service• Drive traffic and sales
Search smarter
Advanced search
http://search.twitter.com
Advanced search
http://search.twitter.com/advanced
Google it
Google it
site:twitter.com/Username whatever
Track trends
Track trendshttp://whatthetrend.comhttp://twist.flaptor.com
Repostimportant stuff
But don’tspam people!
Make surepeople see
your messages
Trackclick-throughs
Trackclick-throughs
http://bit.ly
http://bit.ly/BootCamp
Twitter Boot CampJune 15, New York City
http://bit.ly/TheTwitterBookhttp://bit.ly/BootCamp
