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Facebook was the #2 source of web traffic during Give to the Max Day in 2011, surpassing email and email newsletters. For nonprofits, as in many other sectors, Facebook has become the dominant social network for engaging supporters. Join GiveMN Digital Strategist Jeff Achen for this 45 minute webinar (30 min. presentation; 15 min. Q&A) focused on relationship building and fundraising through Facebook. Learn about managing your organization page; Facebook tips, tricks and tools; Facebook Groups; and the GiveMN Facebook app for processing donations right on your Facebook page. Yeah, we’re pretty sure you’ll “like” this webinar. Install the GiveMN Facebook app at http://givemn.razoo.com/p/facebook-widget
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Turning into donations using Facebook and GiveMN
@JeffAchen Digital Strategist, GiveMNjeff@givemn.org
Chat & Raise HandMute - *6
Unmute - *7If you lose your internet connection, you can
rejoin by clicking on the link sent to you via email
Be sure to call in via phone for audio:U.S. & Canada: 866.740.1260
Access Code: 3254294
GiveMN is a collaborative venture to grow charitable giving in Minnesota and move
more of it online.
GiveMN is an independent 501c3 support organization of the Minnesota Community
Foundation, which is an affiliate of Minnesota Philanthropy Partners.
How should I use Facebook?• Tell stories that touch
the heart• Show the results
of your work• Invite, encourage and
praise others to share• Share news articles, blog posts and other content
from around the web• Illustrate your history – use “milestones”• And, very occasionally for fundraising
Manage your page actively• Post regularly – minimum 3x per week• Mention others by using the @ symbol in your post• Learn to “use Facebook as your organization”• Respond to those who comment and thank them
Manage your page actively• Write posts that inform• Write posts that educate• Write posts that celebrate
Manage your page actively
• Pin or highlight important posts
Manage your page actively• Post “the ask” to donate only when absolutely
necessary• And, when you do, keep it the context of the
conversation that you’re facilitating on your page
Manage your page actively
Manage your page actively
• Monitor conversations• Respond within 24 hours• Be transparent
Manage your page actively
Facebook Insights
• Overview• Likes• Reach• Talking About This
Facebook Insights
• Overview• Likes• Reach• Talking About This
Facebook Insights
• Overview• Likes• Reach• Talking About This
Facebook Insights
• Overview• Likes• Reach• Talking About This
Facebook Ads
• Ads• Sponsored Stories (Promoted Posts)
Facebook Ads
• Ads• Sponsored Stories (Promoted Posts)
Facebook Ads
Facebook Ads
Facebook Ads
Why Facebook Ads?
Facebook is mobile
• Facebook has over 488 million mobile users• Plays nicely with GiveMN Mobile
GiveMN Facebook Donation App
• Donors can give right from your Facebook page• Free to use and easy to install• Same low 2.9% transaction rate
GiveMN Facebook Donation App
Once you “install” the GiveMN Facebook donation app, you’ll have the option to add a custom
“button” to your facebook page
GiveMN Facebook Donation App
You can upload a JPG, GIF, or PNG file. The image should be 111x74 pixels.
Facebook Groups
Groups are different than Pages on Facebook and are especially useful in creating a community. No one can post as an
organization and members share ownership of the page.If your goal is to generate an active group of people for
conversation and action, perhaps a group is the way to go.
Questions, comments, likes?
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