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Online givingfor PTAs made simple
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CANDI WALZSCHOOLS ON GIVEMN
COORDINATOR
DANA NELSONEXECUTIVE DIRECTOR
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AGENDA
How Does GiveMN Work?How do I get started?Give to the Max Day
Promoting your school page(For Give to the Max Day and beyond; communications
inventory)Examples
Q & A
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GiveMN is a collaborative venture to grow charitable giving in Minnesota and move more of it online.
GiveMN is an independent 501c3 support organizationof the Minnesota Community Foundation, which is an
affiliate of Minnesota Philanthropy Partners.
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New this fall!
Public schools are on GiveMN.org!
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Online Giving Trends
The nonprofit sector has experience double-digit growth in online giving since 2009 (Blackbaud)
Since its launch in 2009, GiveMN has helped raise over $50 million for over 6,600 nonprofits, outpacing the national platform Facebook Causes which had raised $40 million between 2007-2011.
Give to the Max Day is the largest one-day fundraising event in Minnesota. In 2011, $13.4 million was donated by over 47,000 people for 3,978 charities.
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The Old Fundraising Model
Students go door-to-door to sell products with a portion of the sales going to the school.
You receive donations… but when you sell products you only get a small percentage of the profit.
The New Fundraising Model
Parents, grandparents, alumni from all around the country and world search for causes that match their interests, including their school.
They know you. They follow you on social media. They are on your school newsletter mailing list.
An interactive connection is made. You help donors stay connected to your school community. Supporting the school financially online is simple and immediate and possible no matter where or when they want to give.
8GiveMN is here to help!
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Who is GiveMN?
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Who is GiveMN?
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How does GiveMN work?
• All 501 (c) 3 nonprofit organizations are listed on GiveMN• NOW, we’re adding K-12 public schools!• Over 26,000 nonprofits in Minnesota and over 1.2M nonprofits in the United States
are listed on GiveMN• Schools can join for free by completing the registration at GiveMN.org/schools
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Giving Portfolio Management
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How do I get started?
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How do I get started?
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Updating your PTA’s page
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Adding photos & videos
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Sharing tools
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Donation Reports
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Customize Thank You Messages
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Customizing a Thank You Message
Thank You Video Videos pop up immediately after a donor makes a
donation.
Thank you message Add a few lines of text to make the thank you email
more personal. Consider adding special thank you messages for Give
to the Max Day
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Thank your donorsSend a thank you from your school to the donor in addition to the confirmation email sent from Razoo/GiveMN. • Make it personal• Make it meaningful • Be prompt – research shows that this increases the
likelihood of receiving future gifts from the donorEmail in within 1-2 daysMail within two weeks
Engage students in the thank you process if you can. An email is nice or a picture of the end product of the donation (like students reading new
books) with a note from students is GREAT!
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Burroughs PTA, Minneapolis
Click icon to add picture
http://givemn.razoo.com/story/Burroughs-Community-School-Pta
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Weaver Lake Elementary, Maple Grove
Click icon to add picture
http://givemn.razoo.com/story/Burroughs-Community-School-Pta
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Nathan Hale PTA, Minneapolis
Click icon to add picture
http://givemn.razoo.com/story/Pta-Minnesota-Congress-Nathan-Halem
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A Brief History of Give to the Max Day
• Give to the Max Day has made GiveMN/Razoo one of the leading online giving portals (Razoo has facilitated over $100M in donations, half of which is through GiveMN.org!)
• 66 % of the 5,755 Give to the Max Day donors surveyed prefer to give online vs. check
• Give to the Max Day involved significantly more nonprofits and more donors than similar community-based events
2011 Results
Total Dollars Given: $10M
Total Number of Donors: 42,624
Average Gift Size: $188
# of Nonprofits Benefitting: 3,663
Average Gifts per nonprofit: $2,741
2010 ResultsTotal Dollars to MN Nonprofits: $13.4M
Total Number of Donors: 47,534
Average Gift Size: $227
# of Nonprofits Benefitting: 3,978
Average Gifts per nonprofit: $2,720
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During Give to the Max Day, 2012 K-12 public schools will be eligible for prize grants in the form of hourly “Golden Tickets” – an hourly drawing to add $1,000 to a person’s donation, randomly selected from donors who gave during each hour of the event. At the end of the event, one K-12 public school donor will be drawn to receive a Super-sized Golden Ticket, adding $10,000 to their donation!
This golden ticket category includes K-12 public schools, K-12 public school PTAs, charter schools and K-12 public school foundations.
Give to the Max Day is THE day to give – a NEW category for K-12 public schools !
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LIVE EVENT from the MALL OF AMERICA
Livestream coverage by The UpTakefrom 9 a.m. to 9 p.m.
Leverage TV and media opportunitiesthroughout the day.
Live interviews with nonprofits and schools Register for the scheduling “lottery” online
Live performances by great musicians, artists Principal riding the Orange Streak – stay tuned for more
information
Sign up on the Give to the Max Day Home page at:http://givemn.razoo.com/p/gtmd
Give to the Max Day is THE day to give
Getting Ready for Give to the Max Day
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How do I make the most of GTMD?
Claim Admin Access Edit Your GiveMN Page & Add Photos or a Video Use the School Toolkit – sample letter, email, press
release and more! Engage Your School Community Create a Communications Plan Social Media Outreach (#GTMD12) Create a Thank You Video or Customize a Thank You
Message
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Communication Inventory
Share the link to donate on your PTA page if you have one and on your school web page if you are allowed
Share the online donation information in all your print materials - like a flyer that goes home in students’ backpacks
Email the link to parents, ask them to give and to forward the link to others
Share the link on social media, and encourage parents, students, alumni etc. to do so Facebook Other social media (Twitter, Google+, Pinterest)?
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Connect with usFacebook.com/givemnTwitter.com/givemnYouTube.com/givemnBlog.givemn.org
Email: [email protected]
Sign up for the Schools on GiveMNeNewsletter (The sign up linkis at the bottom of our homepage)
