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NJSLA 32nd Alice Rankin Distinguished Lecture | Peter Bromberg | http://peterbromberg.com/sla
Remaining Relevant in Times
of Change
Encyclopaedia Britannica: 1771
http://www.flickr.com/photos/radiorover/2787677403/
Encyclopaedia Britannica: 1889-1911
http://www.flickr.com/photos/radiorover/2787677403/
Encyclopaedia Britannica: 1974-1990
http://www.flickr.com/photos/radiorover/2787677403/http://commons.wikimedia.org/wiki/File:Encyclopaedia_Britannica_15_with_2002.jpg
Disruptive Technologies
http://www.flickr.com/photos/radiorover/2787677403/
Disruptive Technologies
http://www.flickr.com/photos/radiorover/2787677403/
Disruptive Technologies
http://www.flickr.com/photos/radiorover/2787677403/
http://picasaweb.google.co.uk/brenlla/Asennadas?feat=embedwebsite#5319409301975212898
http://www.flickr.com/photos/radiorover/2787677403/
We want our articles to be correct before they are published. We stand behind our process, based on trained editors and fact checkers, more than 4,000 experts, and sound writing. Our model works well. Wikipedia is very different, but nothing in their model suggests we should change what we do.
- Dale Holberg, the Editor in Chief of Britannica
2006
http://www.flickr.com/photos/radiorover/2787677403/
The new version of Britannica Online, set to debut this summer, will emulate the Wikipedia concept by letting subscribers make changes to any article, ranging from minor edits to near-total rewrites.
"I don't believe it's accurate to say that Britannica & Wikipedia are becoming more similar” scoffed Britannica President Jorge Cauz
- Boston Globe, 3/31/2009
2009
Generations Ago
Progress
100,000 Speech
750 Agriculture
500 Writing
400 Libraries
40 Universities
24 Printing
16 Accurate Clocks
5 Telephone
4 Radio
3 Television
2 Computer
1< Internet/e-Mail
0 WWW/SMS
1.5 mill yrs lever, wedge500,000 yrs
control of fire
50,000 yrs bow & arrow5,000 years
wheel and axle; sail
500 years printing press with movable type; rifle
100 years Automobiles50 years Satellites25 years Home computers15 years World wide web7 years ago Ipod4 years ago
Ubiquitous Wireless
2 years ago
Iphone
< 2 years SMS, Twitter, Facebook, RSS
Exponential Pace of Change
Pace of Change
D
200
0200
9Use Internet
(adult) 46% 75%Broadband at
home 5% 57%Own a cell phone 50% 82%Wireless Internet 0% 62%
Stats from Pew Internet & American Life Project
http://www.flickr.com/photos/rachel_s/2906095941/
It all happened so fast…
http://www.flickr.com/photos/rachel_s/2906095941/
Generations Ago
Progress
100,000 Speech
750 Agriculture
500 Writing
400 Libraries
40 Universities
24 Printing
16 Accurate Clocks
5 Telephone
4 Radio
3 Television
2 Computer
1< Internet/e-Mail
0 WWW/SMS
1.5 mill yrs lever, wedge500,000 yrs
control of fire
50,000 yrs bow & arrow5,000 years
wheel and axle; sail
500 years printing press with movable type; rifle
100 years Automobiles50 years Satellites25 years Home computers15 years World wide web7 years ago Ipod4 years ago
Ubiquitous Wireless
2 years ago
Iphone
< 2 years SMS, Twitter, Facebook, RSS
Exponential Pace of Change
Unfreeze/Refreeze Change Model
www.flickr.com/photos/circulating/3251962169
Permanent Whitewater
http://www.flickr.com/photos/nukeit1/244167779/
Nicole Engard’s Tweet, Used with permission
Permanent Whitewater
Permanent BETA
http://www.flickr.com/photos/kl/3238847578/
Permanent BETA
www.flickr.com/photos/kenstein/2948639488
Change & Customer Expectations
“Everything’s amazing and nobody’s happy”
-Louis CK
www.flickr.com/photos/paullew/2288822734www.flickr.com/photos/paullew/2288822734
The Changing Role of the Library
http://www.flickr.com/photos/cambiodefractal/851100640/
Our View of the client
Our View of the client’s need
http://www.flickr.com/photos/aheram/2815677577/
The Changing Need of the Client
http://www.flickr.com/photos/romanketchup/2868647698/
The Changing Need of the Client
http://www.flickr.com/photos/mrsonion42/1110876464/
http://www.flickr.com/photos/cmbellman/3188260349/
The Changing Need of the Client
www.flickr.com/photos/dominikgolenia/1620382863/
The Changing Need of the Client
http://www.flickr.com/photos/will-lion/2595497078/
What business are we in?
http://www.flickr.com/photos/tanaka/2345575389/ http://www.flickr.com/photos/jambina/3406245355/
Apple will be a leader in providing simple, powerful, high-quality information products and services for people who learn, communicate, and create.
http://www.flickr.com/photos/radiorover/2787677403/
http://www.flickr.com/photos/mayaevening/138372058/
What business are we in?
What business are we in?The Filtering business
http://www.flickr.com/photos/radiorover/2787677403/
http://www.flickr.com/photos/hurleygurley/4338767/
What business are we in?The Filtering business
Amazon
Netflix
Where do you buy… (and WHY?)
http://www.flickr.com/photos/pagedooley/2264989262/
http://www.flickr.com/photos/eclecticlibrarian/386743707/
Oil change
BooksClothes & Groceries
http://www.flickr.com/photos/crash-candy/524171354/
Where do you buy… (and WHY?)
Quality
Convenience
Human Touch
Environment
Cost (time or money)
What is Value?http://www.flickr.com/photos/stephenkwilli/3195546028/
http://www.flickr.com/photos/jaxxon/30557942/
What is Value?
http://jacobruth.com/product/15554/14k_White_Gold_Pearl_Tahitian_Black_Pearl_Strand
Pearls on necklace gracefully graduate in size from 9 mm near the top to 11.5 mm at the center of the strand. Secured with a 14K white gold safety clasp.
Price: $16,280.00
What is Value?
Images from Vancouver Public Library: http://vpl.ca
http://www.flickr.com/photos/radiorover/2787677403/
Communicating Value: User Centered
http://headrush.typepad.com/creating_passionate_users/2007/04/index.html
Henry Ford said that if he had asked people how they wanted to improve their transportation they would have said faster horses. http://www.flickr.com/photos/danshouse/163331027/
Ask them what they want(but don’t stop there)
Value Offers: Low Hanging Fruit
RSS FEEDS
TOC/Alerts
Continual Contact
Website
Classes
http://www.flickr.com/photos/pleeker/164453373/
Screencasts
IM reference
Being Kind
Caring
Faking it
http://www.flickr.com/photos/pleeker/164453373/
Value Offers: Low Hanging Fruit
Will customers value new offerings?
It depends…
http://www.flickr.com/photos/atbaker/119455827/
Please read the paragraph below
Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.
Here’s a few words, randomly selected from the
previous paragraph:
Wrod rset porbelm tihs taht iprmoetnt frist is ltteer be the wouthit Mses Huamn bcuseae lteter.
Package your
serviceshttp://www.flickr.com/photos/pleeker/164453373/
Value Offers: Low Hanging Fruit
http://www.flickr.com/photos/hand-nor-glove/3291863266/
http://www.flickr.com/photos/radiorover/2787677403/
http://www.mwctoys.com/images/review_jabba_1.jpg
http://www.flickr.com/photos/hand-nor-glove/3291863266/
What’s your Lucky
Saucer?
What do you offer that brings ‘em in
the door?
What kind of Leadership is needed?
http://www.flickr.com/photos/lumaxart/2137729430/
http://www.flickr.com/photos/theritters/1064955689/
The Doctor is five and the lawyer is seven.
http://www.flickr.com/photos/theritters/1064955689/
Leaders stay current
http://www.flickr.com/photos/sumsinnow/2927978210/
Leaders experiment and play
“I didn’t fail, I just discovered another way not to invent the electric light bulb.”- Thomas Edison
http://www.flickr.com/photos/zetson/3036254720/
Leaders Do Improv (???)
http://reason.tv/UserFiles/large_drew.jpg
Let Go and be willing
Improv principles of Leadership
http://flickr.com/photos/shenghunglin/1605003129/
Listen. Be in the Moment
Improv principles of Leadership
http://www.flickr.com/photos/ky_olsen/3133347219/
Action Beats Inaction
Improv principles of Leadership
http://www.buycostumes.com/Clapboard-for-Movie-Director/21611/ProductDetail.aspx
Improv principles of Leadership
http://www.flickr.com/photos/blyzz/2530816698/
Give up (the illusion) of control
There are no mistakes
Improv principles of Leadership
http://www.flickr.com/photos/vadania/107006396/
Teamwork
Improv principles of Leadership
http://www.flickr.com/photos/deskoltrolado/2004427065http://www.flickr.com/photos/deskoltrolado/2004427065
YES, and…
Improv principles of Leadership
http://www.flickr.com/photos/eyefruit/179553810/
Everyone tells Jokes, but we still need professional comedians.
-Jimmy Wales on whether wikipedia can replace librarians
http://www.flickr.com/photos/radiorover/2787677403/
Experience is not what happens
to you.
It is what you do with what
happens to you.
- Aldous Huxley www.flickr.com/photos/dharmasphere/70802335/
Slides and supporting links available at http://peterbromberg.com/sla
http://www.flickr.com/photos/darwinbell/2602728681/
http://www.flickr.com/photos/radiorover/2787677403/
Image Credits1. Gift: http://www.flickr.com/photos/ginnerobot/3118868877/2. Britannica (New): http://tinyurl.com/oq6buv 3. RIP Encarta: http://tinyurl.com/psxnc84. Snail: http://www.flickr.com/photos/rachel_s/2906095941/5. Melting Ice: www.flickr.com/photos/circulating/3251962169 6. Whitewater: www.flickr.com/photos/circulating/32519621697. Permanent Beta: http://www.flickr.com/photos/kl/3238847578/8. Stained Glass: www.flickr.com/photos/paullew/22888227349. Desert: http://www.flickr.com/photos/cambiodefractal/851100640/ 10.Canteen: http://www.flickr.com/photos/aheram/2815677577/ 11.Beverages: http://www.flickr.com/photos/romanketchup/2868647698/ 12.Underwater: http://www.flickr.com/photos/mrsonion42/1110876464/13.Champagne: http://www.flickr.com/photos/mrsonion42/1110876464/14.Marathon: www.flickr.com/photos/dominikgolenia/1620382863/ 15.Fire Hydrant: http://www.flickr.com/photos/will-lion/2595497078/ 16.Brownie Camera: http://www.flickr.com/photos/tanaka/2345575389/17. Iphone Portrait: www.flickr.com/photos/jambina/3406245355 18.Needle/haystack: http://www.flickr.com/photos/mayaevening/138372058/ 19.Lime Green Jello Brain: http://www.flickr.com/photos/hurleygurley/4338767 20.Oil Change: http://www.flickr.com/photos/pagedooley/2264989262/ 21.Grocery Baskets: http://www.flickr.com/photos/crash-candy/524171354 22.Books: http://www.flickr.com/photos/crash-candy/524171354
http://www.flickr.com/photos/radiorover/2787677403/
Image Credits23.Pearls: http://www.flickr.com/photos/stephenkwilli/3195546028/ 24.Rocks: http://www.flickr.com/photos/jaxxon/30557942/ 25.Black Pearls: http://www.flickr.com/photos/jaxxon/30557942/ 26.Vancouver Public Library Website: http://vpl.ca 27.Kick Ass:
http://headrush.typepad.com/creating_passionate_users/2007/04/index.html28.Horse Sculpture: http://www.flickr.com/photos/danshouse/163331027 29.Low hanging fruit: http://www.flickr.com/photos/pleeker/164453373 30.Alligator: http://www.flickr.com/photos/atbaker/119455827/ 31.Cat/Saucer: http://www.flickr.com/photos/hand-nor-glove/3291863266/ 32.Leadership: http://www.flickr.com/photos/lumaxart/2137729430/ 33.Grandkids: http://www.flickr.com/photos/theritters/1064955689/ 34.Current: http://www.flickr.com/photos/theritters/1064955689/ 35.Lightbulbs: http://www.flickr.com/photos/zetson/3036254720/ 36.Drew Carey: http://reason.tv/UserFiles/large_drew.jpg 37.Let Go: http://flickr.com/photos/shenghunglin/1605003129/ 38.Listen: http://www.flickr.com/photos/ky_olsen/3133347219/ 39.Action: http://tinyurl.com/r8kvll 40.Control Panel: http://www.flickr.com/photos/blyzz/2530816698 41.Leaning Tower: http://www.flickr.com/photos/vadania/107006396 42.Teamwork: http://www.flickr.com/photos/deskoltrolado/2004427065 43.Yes, And: http://www.flickr.com/photos/eyefruit/179553810/ 44.Potter: http://www.flickr.com/photos/eyefruit/179553810/ 45.Thank you: http://www.flickr.com/photos/darwinbell/2602728681 46.Delete Key: http://www.flickr.com/photos/virgu/12496426/sizes/l/
Deleted Scenes
“You gotta make something good
outta something bad”- David Hoffman, Documentary Filmaker
http://www.ted.com/index.php/talks/david_hoffman_on_losing_everything.html
The best time to plant a tree was always 20
years ago.
The second best time is
always today.www.flickr.com/photos/yahya/132963781
Experience is not what happens
to you.
It is what you do with what
happens to you.
- Aldous Huxley www.flickr.com/photos/amandafrice/3046548439/
1. Warm up (Prepare yourself)
Improv principles of Leadership
http://www.flickr.com/photos/carlitos80/427419092/
3. Stay in the moment
Improv principles of Leadership
http://www.flickr.com/photos/margaretv/3121527278/
6. Be Honest
Improv principles of Leadership
http://www.flickr.com/photos/waldopancake/407739741/in/set-72157594409406379/
9. Trust
Improv principles of Leadership
http://www.flickr.com/photos/jfchenier/428825569/
What is Value?
What you have + What you create +
How you present it + If they know about it +
Is it relevant? to them? +
= VALUE
flickr.com/photos/untitledprojects/191919992
You call that breakfast?
http://www.flickr.com/photos/radiorover/2787677403/
http://www.mwctoys.com/images/review_jabba_1.jpghttp://www.flickr.com/photos/arist/267143545/
Twitter is a filter
"Learning and innovation go hand in hand.
The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow." -William Pollard
http://www.flickr.com/photos/everrocks/344299141/
http://www.flickr.com/photos/radiorover/2787677403/
http://caspian.dotconf.net/menu/Software/SendEmail/sendEmail-help.jpg
CHANGESCILS Email circa 1992
Leaders express core values in new ways
"The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow." -William Pollard
www.flickr.com/photos/thaths/2535828044
“Our doubts are traitors. And
make us lose the good we oft
might win, By fearing to attempt.”
- William Shakespeare.http://www.flickr.com/photos/laurenmanning/1850215211/
"If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple.
But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas."
-George Bernard Shawhttp://www.flickr.com/photos/candicew/2584669968/
Overcoming Inertia
http://www.flickr.com/photos/radiorover/2787677403/
http://www.mwctoys.com/images/review_jabba_1.jpg
http://www.brainrules.net/attention
http://www.brainrules.net/attention
http://www.flickr.com/photos/vernhart/1512271884/
The Changing Need of the Client
Create a culture of insourcing
http://www.flickr.com/photos/radiorover/2787677403/
“Twitter lets people know what’s going on about things they care about instantly, as it happens,” said Evan Williams, Twitter’s chief executive and co-founder. “In the best cases, Twitter makes people smarter and faster and more efficient.”
Not the only game in town
There is nothing permanent except change.
- Heraclitus of Ephesus, circa 500 B.C.E.
http://www.flickr.com/photos/radiorover/2787677403/http://headrush.typepad.com/photos/uncategorized/userhierarchyofneeds.jpg
Value is relative to their needs
1
2
3
4
5
6
http://www.flickr.com/photos/radiorover/2787677403/
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