The rise of the mobile born - What you need to know when you are creating next mobile app

The rise of the mobile bornwhat you need to know when

you are creating a next great mobile app

Whalla Labs: @whallalabshttp://whallalabs.com hello@whallalabs.com

• Graduated from WIGE at UE Poznań

• 1.5 year at Siepomaga.pl

• Participated in Huge Thing accelerator

• Hive61 Poznań

• Whalla Labs – mobile apps for WP & W8

Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun

About meWhy am I here?

http://www.slideshare.net/piotrbiegun

Smartphones overtook dumbphonesin Q2 2013 [Gartner]

Source: http://techcrunch.com/2013/08/14/gartner-q2-smartphone/

What does it mean for us?Are we aware of a new type of users?

Where are smartphones users? Globally – late majority

Source: http://www.ideacouture.com/blog/innovation-early-adopters-beyond-the-bell-curve/

Less tech savvy users on the riseinnovation is pushed to the new users

Mobile born usersthey are using smarphones differently

Gameplay by 2 years old child: http://www.youtube.com/watch?v=mAiDtPNZHRg

New countries have powerU.S & Europe are great for profit but …

Source: http://techcrunch.com/2012/06/09/feature-phones-are-not-the-future/

Source: http://blog.flurry.com/bid/99013/The-History-of-App-Pricing-And-Why-Most-Apps-Are-Free

Most apps are freefreemium – good for users, for business it depends

Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs

Games on the risethe most profitable category

Source: http://www.distimo.com/blog/2013_10_publication-games-king-of-the-mobile-eco-system/

156% jump in handsets shipmentfrom 3.7M to 9.5M devices

Source: http://www.idc.com/getdoc.jsp?containerId=prUS24442013

3,77,7 8,4

9,54,5 1,7

156,0%

-41,6%

-80,1%

12,9% 3,6%1,7% 0,6%

-100,0%

-50,0%

100,0%

150,0%

200,0%

Android iOS Windows Phone BlackBerry Others

Q3 2013 market share for mobile handsets [M]

Q3 2012 Q3 2013 Yearly change Market Share

19% share in Polish marketthe biggest market for Microsoft

Source: http://wpworld.pl/30299/milion-urzadzen-z-windows-phone-sprzednych-w-polsce

Dotrzechdych.plbiggest blog about vines

User reviews

BANK PEKAO

Why we have so many successful mobile apps?

Why smartphones are so successful?

Particular needEach user has a different need

Specific timeParticular need in a specific time

Exact localizationParticular need in a specific time &

an exact localization

Individual contextParticular need in a specific time, an exact

localization & an individual context

Most successful apps are doingone thing right.

Successful appsfocusing on one thing

easily share beautiful photos – 150 mil MAU

easy dating – 50 mil matches, 4.5 billion ratings

intelligent To Do list – 5+ mil UU

private messaging – 400M+ msg/d ~294M DAU

classic connect-the-dots game – 1M+ U ~1 week

YES, but there is something more …

You need to know WHY, HOW & WHAT to do

Addictive apps are about psychologyyou need to know „ahh” moments for user

Best apps build /changebehavioral patterns

They learn what you do and adjust to your actions

Tricky questionWhich app has that amazing stats?

• More than 100M installs and growing

• New install occurs every 1.3 seconds

• 641 000 reviews on the app store

• In app store from 2008

• Invested $20M – $0.00 revenue so far

Bibleapp that forms good habits

• 400 readings plans which helps to read Bible

• Customize push notification encouraging reading

• Personalized verses divided into small sections

• Easy sharing (200 000 pieces of content every 24h)

• Most installs on Sunday

Source: http://www.nirandfar.com/2013/07/the-app-of-god-getting-100-million-downloads-is-more-psychology-than-miracles.html

What elements can we find in addictive apps?

What is common for great games and apps?

Design & Flowgood looking apps are easier to sell

mBank Orange Cash

Core loopBuilding & Training - everything is interdependent

Source: http://www.deconstructoroffun.com/

ProgressSteady & visible for player, part of core loop

ViralityGreat single player but with friends it’s more fun

MonetizationHow your app is earning money?

On-boardingHow our user knows how to use app?

Source: http://www.mobile-patterns.com/walkthroughs

Different platformsthe same experience & functionality

User should easily end work on one device and continue

smoothly on the other

Who is the closest - Apple, Google or Microsoft?

Windows ecosystemone experience - both for work and pleasure

True mobile officesupport for MS Office & SkyDrive sync

Do you have idea for the next Windows Phone orWindows 8 mobile app?

Let’s talk about it!

Contact:

Piotr Biegun, CEO

piotr.biegun@whallalabs.com, +48 607 127 551

@piotrbiegun, skype: piotr.biegun

Whalla Labs: @whallalabshttp://whallalabs.com hello@whallalabs.com

The rise of the mobile born - What you need to know when you are creating next mobile app

Technology

Survey: mobile social networking on the rise

Mobile user experience conference 2009 - The rise of the mobile context

The Global Rise of Smartphonatics: Driving Mobile Payment ......The Global Rise of Smartphonatics: Driving Mobile Payment and Banking Adoption May 2012

Mobile Web: The Rise of Mobile Devices

Mobile SSO & the Rise of Mobile Authentication · MOBILE SSO & THE RISE OF MOBILE AUTHENTICATION Top Four Considerations In Defining Your Mobile Identity Strategy OVERVIEW Cloud and

MOBILE APPS AND THE RISE OF THE SHARING ECONOMYgo.applause.com/rs/539-CKP-074/images/Mobile-Apps... · MOBILE APPS AND THE RISE OF THE SHARING ECONOMY ... – Monitor mobile app quality

The Social Revolution: Rise of the Mobile Phone

The Rise of Mobile: Mobile Website vs Mobile App- SlideShare

mobilemusicreport€¦ · Mobile Report 2009 - 2012 THE FALL AND RISE OF MOBILE MUSIC c music:) ally Mobile Report 2009 2012 RISE OF MOBILE MUSIC . The Author Nik Miskov is an international

Mobile Retail: The Rise of Connected Shopping

The rise of mobile money in frontier marketsshackdemos.co.za › ... › 09 › ...of-mobile-money-in-frontier-markets_A… · The rise of mobile money in frontier markets Where the

The rise of green mobile telecom towers

The unstoppable rise of mobile imaging and aesthetics · The unstoppable rise of mobile imaging and aesthetics Murat Germen 2 Traveller's Language Kit” where you have only photos

Micro Learning and the rise of Mobile

Rise of mobile apps in de bouw

The Mobile Era: the rise of Mobile Commerce & Mobile Payments [powered by Cashlog]

The Rise of Mobile Devices in Job Search › ... › 2019 › 05 › Mobile-Job-Search.pdfTHE RISE OF MOBILE DEVICES IN JOB SEARCH 4 Mobile device usage is on the rise. Since the launch

The Rise of Mobile Marketing

Mobile CPU's Rise to Power - University of Rochester · Mobile CPU's Rise to Power: Quantifying the Impact of Generational Mobile CPU Design Trends on Performance, Energy, and User

2015 Mobile Threat Report - The Rise of Mobile Malware