The rise of the mobile born - What you need to know when you are creating next mobile app

The rise of the mobile bornwhat you need to know when

you are creating a next great mobile app

Whalla Labs: @whallalabshttp://whallalabs.com [email protected]

• Graduated from WIGE at UE Poznań

• 1.5 year at Siepomaga.pl

• Participated in Huge Thing accelerator

• Hive61 Poznań

• Whalla Labs – mobile apps for WP & W8

Piotr Biegun, CEO: [email protected], @piotrbiegun, +48 607 127 551, skype: piotr.biegun

About meWhy am I here?

http://www.slideshare.net/piotrbiegun

http://www.slideshare.net/piotrbiegun


Smartphones overtook dumbphonesin Q2 2013 [Gartner]

Source: http://techcrunch.com/2013/08/14/gartner-q2-smartphone/

http://techcrunch.com/2013/08/14/gartner-q2-smartphone/

What does it mean for us?Are we aware of a new type of users?



Where are smartphones users? Globally – late majority

Source: http://www.ideacouture.com/blog/innovation-early-adopters-beyond-the-bell-curve/

http://www.ideacouture.com/blog/innovation-early-adopters-beyond-the-bell-curve/


Less tech savvy users on the riseinnovation is pushed to the new users


Mobile born usersthey are using smarphones differently

Gameplay by 2 years old child: http://www.youtube.com/watch?v=mAiDtPNZHRg

http://www.youtube.com/watch?v=mAiDtPNZHRg


New countries have powerU.S & Europe are great for profit but …

Source: http://techcrunch.com/2012/06/09/feature-phones-are-not-the-future/

http://techcrunch.com/2012/06/09/feature-phones-are-not-the-future/


Source: http://blog.flurry.com/bid/99013/The-History-of-App-Pricing-And-Why-Most-Apps-Are-Free

Most apps are freefreemium – good for users, for business it depends

http://blog.flurry.com/bid/99013/The-History-of-App-Pricing-And-Why-Most-Apps-Are-Free

Piotr Biegun, CEO [email protected], @piotrbiegun, Visit: http://whallalabs.com, @whallalabs

Games on the risethe most profitable category

Source: http://www.distimo.com/blog/2013_10_publication-games-king-of-the-mobile-eco-system/

http://www.distimo.com/blog/2013_10_publication-games-king-of-the-mobile-eco-system/


156% jump in handsets shipmentfrom 3.7M to 9.5M devices

Source: http://www.idc.com/getdoc.jsp?containerId=prUS24442013

139,9

26,9

3,77,7 8,4

211,6

33,8

9,54,5 1,7

51,3%

25,6%

156,0%

-41,6%

-80,1%

81,0%

12,9% 3,6%1,7% 0,6%

-100,0%

-50,0%

0,0%

50,0%

100,0%

150,0%

200,0%

0

50

100

150

200

250

Android iOS Windows Phone BlackBerry Others

Q3 2013 market share for mobile handsets [M]

Q3 2012 Q3 2013 Yearly change Market Share

http://www.idc.com/getdoc.jsp?containerId=prUS24442013


19% share in Polish marketthe biggest market for Microsoft

Source: http://wpworld.pl/30299/milion-urzadzen-z-windows-phone-sprzednych-w-polsce

http://wpworld.pl/30299/milion-urzadzen-z-windows-phone-sprzednych-w-polsce

Dotrzechdych.plbiggest blog about vines

User reviews


http://www.windowsphone.com/pl-pl/store/app/dotrzechdych/8e6f9a45-8336-4002-9c63-5a3daaa5a743

http://www.windowsphone.com/pl-pl/store/app/dotrzechdych/8e6f9a45-8336-4002-9c63-5a3daaa5a743

BANK PEKAO


Why we have so many successful mobile apps?

Why smartphones are so successful?



Particular needEach user has a different need


Specific timeParticular need in a specific time


Exact localizationParticular need in a specific time &

an exact localization


Individual contextParticular need in a specific time, an exact

localization & an individual context

Most successful apps are doingone thing right.



Successful appsfocusing on one thing

easily share beautiful photos – 150 mil MAU

easy dating – 50 mil matches, 4.5 billion ratings

intelligent To Do list – 5+ mil UU

private messaging – 400M+ msg/d ~294M DAU

classic connect-the-dots game – 1M+ U ~1 week

YES, but there is something more …

You need to know WHY, HOW & WHAT to do



Addictive apps are about psychologyyou need to know „ahh” moments for user

Best apps build /changebehavioral patterns

They learn what you do and adjust to your actions



Tricky questionWhich app has that amazing stats?

• More than 100M installs and growing

• New install occurs every 1.3 seconds

• 641 000 reviews on the app store

• In app store from 2008

• Invested $20M – $0.00 revenue so far


Bibleapp that forms good habits

• 400 readings plans which helps to read Bible

• Customize push notification encouraging reading

• Personalized verses divided into small sections

• Easy sharing (200 000 pieces of content every 24h)

• Most installs on Sunday

Source: http://www.nirandfar.com/2013/07/the-app-of-god-getting-100-million-downloads-is-more-psychology-than-miracles.html

http://www.nirandfar.com/2013/07/the-app-of-god-getting-100-million-downloads-is-more-psychology-than-miracles.html

What elements can we find in addictive apps?

What is common for great games and apps?



Design & Flowgood looking apps are easier to sell

VS

mBank Orange Cash



Core loopBuilding & Training - everything is interdependent

Source: http://www.deconstructoroffun.com/

http://www.deconstructoroffun.com/


ProgressSteady & visible for player, part of core loop




ViralityGreat single player but with friends it’s more fun




MonetizationHow your app is earning money?


On-boardingHow our user knows how to use app?

Source: http://www.mobile-patterns.com/walkthroughs

http://www.mobile-patterns.com/walkthroughs


Different platformsthe same experience & functionality

User should easily end work on one device and continue

smoothly on the other

Who is the closest - Apple, Google or Microsoft?



Windows ecosystemone experience - both for work and pleasure


True mobile officesupport for MS Office & SkyDrive sync

Do you have idea for the next Windows Phone orWindows 8 mobile app?

Let’s talk about it!

Contact:

Piotr Biegun, CEO

[email protected], +48 607 127 551

@piotrbiegun, skype: piotr.biegun

Whalla Labs: @whallalabshttp://whallalabs.com [email protected]

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The rise of the mobile born - What you need to know when you are creating next mobile app