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Favorite PPT Presentation for Green Marketing Class(Senior Year)
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The North Face®
By: Nick Holt
“Never Stop Exploring”
1 Background
How are they Green?
2
3 Recommendations
Simple, Yes?
What Is It?
“Important” Info
Sustainability Goals
•Reduce their Greenhouse gas Emissions
•Design and Innovate sustainable products
•Eliminate operational waste
•Inspire EVERYONE to “Live The Brand”
How The North Face® talks to customers
It’s not easy, being green
EPA (Environment Protection Agency)“Unsubstantiated public health claims in their footwear packaging regarding the prevention of disease-causing bacteria”
Employees Sustainability
Trail Restoration
2008: 700 Earth Day hours
Biodiesel Fuel Shuttles
Preferential Car Pooling Parking Spots
North Face®
Sustainability e-Library
Over 20+Partners…
Business for Innovative Climate & Energy Policy
350.Org
Bluesign™ MemberCo-Founder (1989)
Bonneville Environmental Foundation (BEF)•Offsets 100% of consumption
Products Packaging
Tissue Paper Recycled Foam
Extra Hangtags Removed
Box Structure100% post- consumer waste
Green Kazoo
^100% Recycled Fabric
Rubber Soles (Shoe) = 40% Recycled
Cotton T’s = 100% Organic
Cotton
If I was paid $80,000+ …. I would
Apparel Recycle Program“Re-Stitch Knits”
• ONLY: Cotton T’s and Fleeces
Corporate Offices
• Invest: Fuel Cell Device (ex. Bloom Box)
• Buy: – Bike Lockers– Shower Facility
Retail Stores• Buy: – Airtight Doors–Wind Door-
Stoppers
• The North Face® “Pop-Up” Store
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