The North Face

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Favorite PPT Presentation for Green Marketing Class(Senior Year)

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The North Face®

By: Nick Holt

“Never Stop Exploring”

1 Background

How are they Green?

2

3 Recommendations

Simple, Yes?

What Is It?

“Important” Info

Sustainability Goals

•Reduce their Greenhouse gas Emissions

•Design and Innovate sustainable products

•Eliminate operational waste

•Inspire EVERYONE to “Live The Brand”

How The North Face® talks to customers

It’s not easy, being green

EPA (Environment Protection Agency)“Unsubstantiated public health claims in their footwear packaging regarding the prevention of disease-causing bacteria”

Employees Sustainability

Trail Restoration

2008: 700 Earth Day hours

Biodiesel Fuel Shuttles

Preferential Car Pooling Parking Spots

North Face®

Sustainability e-Library

Over 20+Partners…

Business for Innovative Climate & Energy Policy

350.Org

Bluesign™ MemberCo-Founder (1989)

Bonneville Environmental Foundation (BEF)•Offsets 100% of consumption

Products Packaging

Tissue Paper Recycled Foam

Extra Hangtags Removed

Box Structure100% post- consumer waste

Green Kazoo

^100% Recycled Fabric

Rubber Soles (Shoe) = 40% Recycled

Cotton T’s = 100% Organic

Cotton

If I was paid $80,000+ …. I would

Apparel Recycle Program“Re-Stitch Knits”

• ONLY: Cotton T’s and Fleeces

Corporate Offices

• Invest: Fuel Cell Device (ex. Bloom Box)

• Buy: – Bike Lockers– Shower Facility

Retail Stores• Buy: – Airtight Doors–Wind Door-

Stoppers