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The North Face ® By: Nick Holt “Never Stop Exploring”

The North Face

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Favorite PPT Presentation for Green Marketing Class(Senior Year)

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Page 1: The North Face

The North Face®

By: Nick Holt

“Never Stop Exploring”

Page 2: The North Face

1 Background

How are they Green?

2

3 Recommendations

Simple, Yes?

Page 3: The North Face

What Is It?

Page 4: The North Face

“Important” Info

Page 5: The North Face

Sustainability Goals

•Reduce their Greenhouse gas Emissions

•Design and Innovate sustainable products

•Eliminate operational waste

•Inspire EVERYONE to “Live The Brand”

Page 6: The North Face

How The North Face® talks to customers

Page 7: The North Face
Page 8: The North Face

It’s not easy, being green

EPA (Environment Protection Agency)“Unsubstantiated public health claims in their footwear packaging regarding the prevention of disease-causing bacteria”

Page 9: The North Face

Employees Sustainability

Trail Restoration

2008: 700 Earth Day hours

Biodiesel Fuel Shuttles

Preferential Car Pooling Parking Spots

North Face®

Sustainability e-Library

Page 10: The North Face

Over 20+Partners…

Business for Innovative Climate & Energy Policy

350.Org

Bluesign™ MemberCo-Founder (1989)

Bonneville Environmental Foundation (BEF)•Offsets 100% of consumption

Page 11: The North Face

Products Packaging

Tissue Paper Recycled Foam

Extra Hangtags Removed

Box Structure100% post- consumer waste

Green Kazoo

^100% Recycled Fabric

Rubber Soles (Shoe) = 40% Recycled

Cotton T’s = 100% Organic

Cotton

Page 12: The North Face

If I was paid $80,000+ …. I would

Page 13: The North Face

Apparel Recycle Program“Re-Stitch Knits”

• ONLY: Cotton T’s and Fleeces

Page 14: The North Face

Corporate Offices

• Invest: Fuel Cell Device (ex. Bloom Box)

• Buy: – Bike Lockers– Shower Facility

Retail Stores• Buy: – Airtight Doors–Wind Door-

Stoppers