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THE NORTH FACE: EXPEDITIONSALLIE CREWS, DREW DIPANE,
LIZZIE EISENHARDT, ANDREW ESOLDI, JACK MURRAY & ANDREW REDA
EXPEDITIONS GUIDED AND OUTFITTED BY THE NORTH FACE
ACTIVITIES MIRROR PRODUCT ASSORTMENT
CUSTOMERS FOCUS ON EXPLORATION, NOT LOGISTICS
PRODUCTS ARE THE CUSTOMER’S TO KEEP
EXECUTIVE SUMMARY
HIGH QUALITY, DURABLE PRODUCTS
$2 BILLION REVENUE IN 2013
ROOM FOR EXPANSION INTO THE TRAVEL INDUSTRY
THE NORTH FACE
CONNECTS CUSTOMERS WITH GUIDES FOR EXCURSIONS
EXPANDS AND CAPITALIZES ON CURRENT CUSTOMER BASE
EXPEDITIONS
YOUNG ADULTS ADVENTUROUS ACTIVE HEALTH-CONSCIOUS
ALL EXPERIENCE LEVELS
TARGET MARKET
EXISTING COMPETITION
AMERICA OUTDOORS ASSOCIATION
MEMBERSHIP BASED
LARGE VARIETY OF ACTIVITIES AND PRODUCTS
NOT ALL TRIPS ARE GUIDED
40 STATES, 60 COUNTRIES
EXISTING COMPETITION
RAD-VENTURES
PROVIDES EQUIPMENT AND GUIDE
INDOOR AND OUTDOOR
LIMITED BY LOCATION (ONLY UTAH) SMALL MARKETING PLATFORM
POSITIONING
HIGH QUALITY SERVICE PARALELLS THE NORTH FACE’S PRICING
STRATEGY
VARIETY OF ACTIVITES, PRODUCTS TO SUPPORT EXISTING BUSINESS
MARKETING MESSAGE ONE-OF-A-KIND FUN ACCESSIBLE
CONNECT WITH TARGET AUDIENCE VIA: SPONSORED ADS ON SOCIAL MEDIA MAGAZINE ADS ON-CAMPUS EVENTS VIPEAK REWARDS PROGRAM MOUNTAIN ATHLETICS
#ENDLESSEXPEDITIONS
FACEBOOK AD
INSTAGRAM AD
MAGAZINE AD
MOBILE APPS
THANK YOU