The Need for Speed

The Need for Speed

Flickr: ken_from_md

Sarah O’Keefe@sarahokeefe

www.scriptorium.com

Sarah O’Keefe, @sarahokeefe

❖ Founder and president, Scriptorium Publishing, scriptorium.com, North Carolina, USA

❖ Coauthor with Alan Pringle of Content Strategy 101

❖ Interested in intersection of content, publishing, and technology

Flickr: mytmossWe need velocity.

Content strategy Support the

organization’s business goals using information

and information products.

Flickr: grendelkhan

Velocity and content strategy…

Know the business

Align with business goals

Style guides and terminology

Voice and tone

Production systems

Flickr: brittanyg

Intelligent content

Flickr: brittanyg

Integration

Know the businessAlign with business goalsStyle guides and terminologyVoice and toneProduction systemsIntelligent contentIntegration

How do we make it happen?

Flickr: kirinqueen

Operations need to be impeccable.

Authoring velocityFlickr: pedrosz

Reduce, reuse, recycle

Editing velocity

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Controlled language software

Production velocity

Flickr: dingopup

Production system must automate formatting.

Flickr: WI Department of Natural Resources, mstharpe, daysofthundr46

Distribution velocity

Localization velocity

Flickr: furphotos

Good source contentMachine translationAutomated formatting (again)

Flickr: furphotos

Global content strategy

should be redundant.

flickr: dtaylorcreative

Globalization drives content strategy.

flickr: titushageman

flickr: tanyadurrant

Efficient localization is a basic prerequisite.

flickr: tanyadurrant

What drives efficient localization?

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HINT: It’s not the service provider.

flickr: tanyadurrant

It’s the quality of the input.

Localization:just along for the ride.

flickr: pmarkham

A computer can do morethan a typewriter.

Low-quality source content = inefficient localization

flickr: dominicspic

Image: NASA

In a multilingual workflow, inefficiency = death.

Image: NASA

In a monolingual workflow, inefficiency = slow death.

We cannot survive unless we evolve. Quickly.

Content has never been for the faint of heart…

Flickr: jlascar

We must adapt to changes…

Flickr: Marie Hale

Prioritize

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The old way is not going to work.

Flickr: nostri-imago

Flickr: ullisandersson

One last thing…

Questions?