TADS Telecom Summit Layer 7 Ross Garrett

The API-Driven Telco

Ross Garrett Ross.Garrett@ca.com | @gssor

Who is Layer 7?Financial'Services' Communica1ons' Public'Sector' Select'Others'

Why are APIs importanthttp://openclipart.org/detail/25240/aiga-information--by-anonymous-25240

APIs are the fabric of our world

For many startups and disrupters, APIs are the very core of their product

For most other organizations, APIs are the leading edge of innovation

Even our things are controlled by APIs these days

Who was the first API Provider?

http://www.flickr.com/photos/purpleslog/3739947268/

February 7th, 2000 Salesforce.com officially launched at the IDG

Demo 2000 conference

APIs have been a part of our industry for many years…

Parlay 1998

SalesForce.com 2000

Amazon 2002

Parlay X 2003

Flickr 2004

iPhone 2007

ProgrammableWeb 2005

Facebook Twitter 2006

Twilio 2007/8

OneAPI 2008

iMessage 2011

WebRTC 2011

Skype 2003

RCS 2008

The API-Driven Telco

Where Do APIs Create Value?

Become API Oriented

Mandate  to  Amazon  developers:  • Data  and  func+onality  will  only  be  

exposed  through  APIs  • APIs  must  be  designed  for  use  by  

external  developers  • If  you  don’t  do  this,  you  will  be  

fired  -­‐  Jeff  Bezos,  c.  2002  

Build Great APIs

Promote your APIs

Developer HackathonsFor both Internal & External audiences

What can we expect from the “Network” of tomorrow?

http://www.tradingacademy.com/resources/financial-education-center/financial-images.aspx

Network Functions Virtualizationhttp://www.flickr.com/photos/mendhak/7479942060/http://portal.etsi.org/NFV/NFV_White_Paper.pdf

RAN

DPISBC

GGSN

CDN

MR

Standard High Volume Ethernet

Switches

Standard High Volume Storage

Standard High Volume Servers

Classic Network Appliance Approach

Network Virtualization Approach

Orchestrated, Automatic & Remote

Install

ISV Virtual

Appliances

Thank-you!

Ross Garrett Ross.Garrett@ca.com | @gssor