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APIs - A State of the Union Ross Garrett [email protected] | @gssor

APIs - A State of the Union - Defrag 2013 Keynote, Ross Garrett Layer 7 Director of Product Marketing

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Trust No One: The New Security Model for Web APIs – Ross Garrett, Director of Product Marketing, Layer 7 Tuesday November 5 – Keynote Stage Defrag Conference Layer 7 was a co-sponsor (with CA Technologies) of Defrag 2013 at the Omni Interlocken Resort in Broomfield, Colorado. Defrag is one of the premiere thought-leadership conferences where industry influencers gather to discuss what's coming next in technology.

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Page 1: APIs - A State of the Union - Defrag 2013 Keynote, Ross Garrett Layer 7 Director of Product Marketing

APIs - A State of the Union

Ross [email protected] | @gssor

Page 2: APIs - A State of the Union - Defrag 2013 Keynote, Ross Garrett Layer 7 Director of Product Marketing

APIs are more important than ever

Page 3: APIs - A State of the Union - Defrag 2013 Keynote, Ross Garrett Layer 7 Director of Product Marketing

We continue to see huge growth in API adoption

Page 4: APIs - A State of the Union - Defrag 2013 Keynote, Ross Garrett Layer 7 Director of Product Marketing

For many startups and disrupters, APIs are the very core of their product

Page 5: APIs - A State of the Union - Defrag 2013 Keynote, Ross Garrett Layer 7 Director of Product Marketing

For most other organizations, APIs are the leading edge of innovation

Page 6: APIs - A State of the Union - Defrag 2013 Keynote, Ross Garrett Layer 7 Director of Product Marketing

And even things are controlled by APIs these days

Page 7: APIs - A State of the Union - Defrag 2013 Keynote, Ross Garrett Layer 7 Director of Product Marketing

And this has triggered a wave of investment and consolidation

Page 8: APIs - A State of the Union - Defrag 2013 Keynote, Ross Garrett Layer 7 Director of Product Marketing

Within this growth we start to see technology segmentation…

Page 9: APIs - A State of the Union - Defrag 2013 Keynote, Ross Garrett Layer 7 Director of Product Marketing

Naturally leading to buyer segmentation…

Page 10: APIs - A State of the Union - Defrag 2013 Keynote, Ross Garrett Layer 7 Director of Product Marketing

Affinity Segmentation…

Page 11: APIs - A State of the Union - Defrag 2013 Keynote, Ross Garrett Layer 7 Director of Product Marketing

Delivery Segmentation…

Page 12: APIs - A State of the Union - Defrag 2013 Keynote, Ross Garrett Layer 7 Director of Product Marketing

Yet, we can realize these diverse

requirements via a single product

Page 13: APIs - A State of the Union - Defrag 2013 Keynote, Ross Garrett Layer 7 Director of Product Marketing

API Management Platforms

Page 14: APIs - A State of the Union - Defrag 2013 Keynote, Ross Garrett Layer 7 Director of Product Marketing

So what can we expect from the future of APIs?

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Page 15: APIs - A State of the Union - Defrag 2013 Keynote, Ross Garrett Layer 7 Director of Product Marketing

Software Defined Everything

• The Enterprise is remaking itself as a platform

• Every layer from application to infrastructure is service enabled

• Software Defined = API Driven

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Page 16: APIs - A State of the Union - Defrag 2013 Keynote, Ross Garrett Layer 7 Director of Product Marketing

Data is the New Oil

• Big-Data is powering a revolution

• Could data become a tradable commodity?

• APIs are the Pipeline

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Page 17: APIs - A State of the Union - Defrag 2013 Keynote, Ross Garrett Layer 7 Director of Product Marketing

A Fabric of Connected Devices

• Home automation is only scratching the surface

• Smart City initiatives spanning security, healthcare and transportation

• APIs are needed to standardize integration and data exchange

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Page 18: APIs - A State of the Union - Defrag 2013 Keynote, Ross Garrett Layer 7 Director of Product Marketing

But there are still key architectural drivers for APIs…

Page 19: APIs - A State of the Union - Defrag 2013 Keynote, Ross Garrett Layer 7 Director of Product Marketing

API Oriented Architecture

• APIs become the universal abstraction layer

• Providing a bridge across the hybrid enterprise

• The new Service Delivery Paradigm

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Page 20: APIs - A State of the Union - Defrag 2013 Keynote, Ross Garrett Layer 7 Director of Product Marketing

Thank-you!