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The API-Driven Telco Ross Garrett [email protected] | @gssor

TADS Telecom Summit Layer 7 Ross Garrett

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Ross Garrett, Layer 7 (CA), presentation in the Telecom Summitt at TADS 21-22 Nov in Bangkok on 'The API-Driven Telco'

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Page 1: TADS Telecom Summit Layer 7 Ross Garrett

The API-Driven Telco

Ross Garrett [email protected] | @gssor

Page 2: TADS Telecom Summit Layer 7 Ross Garrett

Who is Layer 7?Financial'Services' Communica1ons' Public'Sector' Select'Others'

Page 3: TADS Telecom Summit Layer 7 Ross Garrett

Why are APIs importanthttp://openclipart.org/detail/25240/aiga-information--by-anonymous-25240

Page 4: TADS Telecom Summit Layer 7 Ross Garrett

APIs are the fabric of our world

Page 5: TADS Telecom Summit Layer 7 Ross Garrett

For many startups and disrupters, APIs are the very core of their product

Page 6: TADS Telecom Summit Layer 7 Ross Garrett

For most other organizations, APIs are the leading edge of innovation

Page 7: TADS Telecom Summit Layer 7 Ross Garrett

Even our things are controlled by APIs these days

Page 8: TADS Telecom Summit Layer 7 Ross Garrett

Who was the first API Provider?

http://www.flickr.com/photos/purpleslog/3739947268/

Page 9: TADS Telecom Summit Layer 7 Ross Garrett

February 7th, 2000 Salesforce.com officially launched at the IDG

Demo 2000 conference

Page 10: TADS Telecom Summit Layer 7 Ross Garrett

APIs have been a part of our industry for many years…

Parlay 1998

SalesForce.com 2000

Amazon 2002

Parlay X 2003

Flickr 2004

iPhone 2007

ProgrammableWeb 2005

Facebook Twitter 2006

Twilio 2007/8

OneAPI 2008

iMessage 2011

WebRTC 2011

Skype 2003

RCS 2008

Page 11: TADS Telecom Summit Layer 7 Ross Garrett

The API-Driven Telco

Page 12: TADS Telecom Summit Layer 7 Ross Garrett

Where Do APIs Create Value?

Page 13: TADS Telecom Summit Layer 7 Ross Garrett

Become API Oriented

Page 14: TADS Telecom Summit Layer 7 Ross Garrett

Mandate  to  Amazon  developers:  • Data  and  func+onality  will  only  be  

exposed  through  APIs  • APIs  must  be  designed  for  use  by  

external  developers  • If  you  don’t  do  this,  you  will  be  

fired  -­‐  Jeff  Bezos,  c.  2002  

Page 15: TADS Telecom Summit Layer 7 Ross Garrett

Build Great APIs

Page 16: TADS Telecom Summit Layer 7 Ross Garrett
Page 17: TADS Telecom Summit Layer 7 Ross Garrett

Promote your APIs

Page 18: TADS Telecom Summit Layer 7 Ross Garrett

Developer HackathonsFor both Internal & External audiences

Page 19: TADS Telecom Summit Layer 7 Ross Garrett

What can we expect from the “Network” of tomorrow?

http://www.tradingacademy.com/resources/financial-education-center/financial-images.aspx

Page 20: TADS Telecom Summit Layer 7 Ross Garrett

Network Functions Virtualizationhttp://www.flickr.com/photos/mendhak/7479942060/http://portal.etsi.org/NFV/NFV_White_Paper.pdf

RAN

DPISBC

GGSN

CDN

MR

Standard High Volume Ethernet

Switches

Standard High Volume Storage

Standard High Volume Servers

Classic Network Appliance Approach

Network Virtualization Approach

Orchestrated, Automatic & Remote

Install

ISV Virtual

Appliances

Page 21: TADS Telecom Summit Layer 7 Ross Garrett

Thank-you!

Ross Garrett [email protected] | @gssor