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Ross Garrett, Layer 7 (CA), presentation in the Telecom Summitt at TADS 21-22 Nov in Bangkok on 'The API-Driven Telco'
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Who is Layer 7?Financial'Services' Communica1ons' Public'Sector' Select'Others'
Why are APIs importanthttp://openclipart.org/detail/25240/aiga-information--by-anonymous-25240
APIs are the fabric of our world
For many startups and disrupters, APIs are the very core of their product
For most other organizations, APIs are the leading edge of innovation
Even our things are controlled by APIs these days
Who was the first API Provider?
http://www.flickr.com/photos/purpleslog/3739947268/
February 7th, 2000 Salesforce.com officially launched at the IDG
Demo 2000 conference
APIs have been a part of our industry for many years…
Parlay 1998
SalesForce.com 2000
Amazon 2002
Parlay X 2003
Flickr 2004
iPhone 2007
ProgrammableWeb 2005
Facebook Twitter 2006
Twilio 2007/8
OneAPI 2008
iMessage 2011
WebRTC 2011
Skype 2003
RCS 2008
The API-Driven Telco
Where Do APIs Create Value?
Become API Oriented
Mandate to Amazon developers: • Data and func+onality will only be
exposed through APIs • APIs must be designed for use by
external developers • If you don’t do this, you will be
fired -‐ Jeff Bezos, c. 2002
Build Great APIs
Promote your APIs
Developer HackathonsFor both Internal & External audiences
What can we expect from the “Network” of tomorrow?
http://www.tradingacademy.com/resources/financial-education-center/financial-images.aspx
Network Functions Virtualizationhttp://www.flickr.com/photos/mendhak/7479942060/http://portal.etsi.org/NFV/NFV_White_Paper.pdf
RAN
DPISBC
GGSN
CDN
MR
Standard High Volume Ethernet
Switches
Standard High Volume Storage
Standard High Volume Servers
Classic Network Appliance Approach
Network Virtualization Approach
Orchestrated, Automatic & Remote
Install
ISV Virtual
Appliances