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This is the presentation I gave at the Aircraft Commerce Airline & Aerospace MRO & Operations IT Conference on 14th July 2011
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Paul Saunders I work for Conduce Consulting & Conduce Software
questions, comments & arguments
paul.saunders@conduce.net
@conduce
scan these for more info
this kind…
…not this kind
“we are living in a post-PC world”
“we are living in a post-PC world”
“we are living in a post-PC world”
“we are living in a post-PC world”
“we are living in a post-PC world”
“we are living in a post-PC world”
“we are living in a post-PC world”
zooming…..
zooming…..
tablets aren’t a new idea….
tablets aren’t a new idea….
tablets aren’t a new idea….
tablets aren’t a new idea….
tablets aren’t a new idea….
not desirable
PCs with trick keyboards
no better battery life
more of the same software
meanwhile in Cupertino…. smartphones
laptops
3rd category device
existing market
existing market
new market
is there room for a 3rd category device?
is there room for a 3rd category device?
all day battery life
desirable
lighter & smaller than a laptop
bigger screen than a phone
fast forward to 2011….
million iPads sold to date
more than every tablet PC ever sold
fast forward to 2011….
% of Fortune 500 deploying or piloting iPad
the tablet is a proven market
this is not a fad…
GET USED TO IT
“flummoxed competition…”
% tablet market share
has
“flummoxed competition…”
tablet apps Android + RIM + others have < 1000
has
Tablet wars
vs
the rest…
don’t forget…
still to come...
apps for aviation
there are very few tablet apps available
today developed
specifically for commercial aviation
barriers to app development
barrier #1
there’s no easy money in aerospace
barrier #1
there’s no easy money in aerospace
barrier #1
there’s no easy money in aerospace
barrier #1
there’s no easy money in aerospace
barrier #1
there’s no easy money in aerospace
barrier #1
there’s no easy money in aerospace
barrier #1
there’s no easy money in aerospace
30%
GoodReader for iPad
multiply by number of crew
X (let’s say) 400
less Apple’s cut
$1397.20 that’s just
June 2011 April 2011 May 2011 March 2011
Fatigue Survey an iPad app timeline
February 2011
7
24
16
3
7th February: we start developing Fatigue Survey 16th March: 37 days later our app is submitted to the App Store 24th March: 8 days later our app is approved by Apple 3rd June: 71 days later we receive our first payment from Apple
Go! submitted
approved
money
app sales
barrier #2
changing platforms is a pain
barrier #2
changing platforms is a pain
barrier #2
changing platforms is a pain
barrier #2
changing platforms is a pain
Developer, 70%
Apple, 30%
iOS App Revenue
barrier #2.5
some platforms are unbearable
barrier #2.5
some platforms are unbearable
“Our SDK / development platform is like a rundown 1990′s Ford Explorer……
…..Offer shit tools and we shouldn’t be surprised when we see shit apps.”
barrier #3
lack of openness in aviation
what can we do with tablets?
what are tablets good at?
noting & annotating
browsing & reviewing
consuming media
reading messaging
alerts
updates
creating
editing
office
home travel
working smarter
tech pubs
data acquisition
charts & navigation
in-flight entertainment
business intelligence
eLearning
we’re nearly finished….
hang in there
the future of tablets in aviation
native apps vs web apps
vs
HTML5 web apps
offline capability
app store independence
zero day releases
device & OS integration
platform neutral development
offline capability
app store independence
zero day releases
device & OS integration
platform neutral development
ruggedized tablets
extending apps with peripherals image credit Mike Kneufel
near field communication sensors
near field communication sensors
near field communication sensors
near field communication sensors
near field communication sensors
near field communication sensors
fast forward to 2015….
genuine ubiquity
*Gartner study
audience participation
question #1
how many of you currently
have access to a
tablet device? (either personal, via work or as part of a pilot programme)
question #2
how many of you are currently
deploying or piloting
tablet devices? (to cabin crew, flight crew or engineers for non-generic use)
question #3
how many of you feel
your business is NOT ready to make full use of
tablet devices yet?
thank you
paul.saunders@conduce.net
@conduce
your questions
more information…
http://www.conduce.net
http://www.slideshare.net/thesaundi
http://www.apple.com/ipad/business
scan this for more of my stuff
even more information…
image credits: Most images sourced via Creative Commons Licenses on Flickr. Thanks to the following Flickr users: Pills by Erix!, Filmore_photography, smoking_2much, Debs, Martin_Cathrae & xJasonRogersx Low Hanging Fruit by Kevin_Grocki; Platform 3,4 & 5 by The Justified Sinner; iPads in Education by datbates The image of the iPad in use by a pilot was taken from the Alaska Airlines press release. Thanks also to carsonified.com & lostandtaken.com for the other free backgrounds All logos and product images taken from vendor websites. The rest were screenshots or my own photos & images.
source data: Most data for this presentation has come directly or indirectly from Apple Inc. Unless specific surveys or data sources were identified all information is anecdotal. Information sources include but are not limited to: Wired, Engadget, Gizmodo, Flight Global, Aviation Week, Slideshare, Tech Crunch, BGR, TNW
This presentation is published with a Creative Commons Attribution-NonCommercial-ShareAlike License You are free to share, copy, distribute and transmit this work and you are free to remix and adapt this work on condition that you attribute the work and distribute the resulting work using the same or similar license. Thank you - Paul
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