Sync.lab #10 -- Media that Changes the World | World Bank Social Media | Jim Rosenberg June 2013 |...

How the World Bank Learned to Stop Worrying and Love Social Media

Jim Rosenberg | @jimrosenbergThe World Bank |www.worldbank.org | @worldbankasia

June 2013

What Will It Take?

Jim Rosenberg | @jimrosenberg

Let’s Create Content #Together

Go Where the People Are

Jim Yong Kim Sina Finance Column (http://finance.sina.com.cn/column/bank/jinyong.shtml)World Bank Data on Sina World Macro Data Section (http://finance.sina.com.cn/worldmac/)

Jim Rosenberg | @jimrosenberg

Jim Rosenberg | @jimrosenberg

Multilingual, multiplatform, visual, engaging

804/11/2023

WSP Head Jae So & UNICEF’s Tony Lake on World Bank LiveInfographic: Oceans (Arabic)

Melinda Gates tweeting about Thinkequal

#Longreads on Voices blog

World Bank Live

YouTube

What Will It Take Video - India

YouTube

Twitter

Tell a story: before and after

Visuals + Localization = !!!

Jim Rosenberg | @jimrosenberg

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Storytellers – inside & outside

Jim Rosenberg | @jimrosenberg

12

Instagram & Tumblr – find the right niche

Jim Rosenberg | @jimrosenberg

Which of these tools will you use at work today?

Jim Rosenberg | @jimrosenberg

Beats email.

Make your staff policy easy to use• Use of social media on org

owned/managed channels • Use of social media in ‘earned’

media (e.g. other sites/platforms that aren’t managed by you)

• Mentions of your work or the org in your own personal social media

• The policy is meant to empower staff to engage around their expertise and work, not to make statements on behalf of the org.

Digital Strategy in 71 words

• Social media is your embassy; a good website is your home country.– You want to own your content? Build a website (Jess3).

– Steady, consistent content is essential to engagement.• The big picture is comprised of many, many

details.• People are your greatest asset – your own

colleagues, as well as the people you serve.– If your clients sense you’re open and engaged, they’ll

be that way, too. Same goes for your staff.16Jim Rosenberg | @jimrosenberg

Thank you

@WorldBankAsia|Fb.me/WorldBank

Jim Rosenberg | @jimrosenberg