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An overview of how Rosenberg PD has been using social media to police with the community.
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SOCIAL MEDIA“Policing WITH the
Community”
Ariel Soltura, Sergeant
Social Media; 1800’s Style
Sir Robert Peel
Robert Peel was a Conservative statesman, who served as the Prime Minister of The United Kingdom from 1834 to 1846.
In 1829 developed the Metropolitan Police Forceknown as “Peelers” or “Bobbies”. Unpopular at first.
Known as the “Father of Modern Day Policing” by developing the “Peelian Principles”
Social Media; 1800’s Style
Sir Robert Peel
What our parents allow…
Encourages
Parent Organization
Make a Difference
The Rosenberg “Renaissance”
Rebuilding Walls
The
“Drawing
Board”
Police Stereotypes
What make Cops, Cops?
All ARE qualities every officer possess yet…
What make Cops, Cops?
The public only sees ONE… Our Badge!
Human vs. Not Human
Our goal was to “Humanize” Police Officers
RPD, Our Start in the biz…
This was our first attempt at Comedy within Law Enforcement… Thoughts?
Laughter, wireless connection
Chief Oliver, the OG of FB
Rosenberg PD, America’s PD
The power of WITH…
Guess which one is adversarial in nature?
Policing with the community vs. policing the community… THEN vs. NOW
WITH
Connections made Easy!
Connections made Easy!
With the creation of our very own YouTube Channel, it had given RPD the ability to showcase our own videos and media releases, including recruiting videos and suspect BOLOS…
Connections made Easy!
Community BOLOS = Policing WITH the Community!
Can you feel the love?
Can you feel the love?
^ from a person in custody ^
Connections made Easy!Twitter offers the community Real Time alerts…
Tweeting the Way!
Soft Calls; Answering the Call
- Rosenberg Facebook Admins answer 10-20 “Soft Calls” a day on Facebook
- Provides citizens an avenue to better “reach out”
- Call Reduction; leaving officers In Service
- Calls are handled by Certified Peace Officers
Relentless Social Media
We were motivated to Keep Moving Forward!It’s not all roses all of the time…
So What Does It All Mean?
•Humanizes Police Officers (household names)•Softens Police Contacts•Police Support from Citizens – TIPS•Community Support (for officers and community)• Increases Trust (Citizens/ Public)•More Likely to Report Crime•More Likely to Commend Officers (* Media)• We Begin to “Live More Like the 7th Principle”
Rosenberg, In It for Everyone!
Rosenberg Police continues to showcase Law Enforcement as a wholeWe consider ourselves a PD without borders, hence our worldwide followingWe assist any agency that wants to begin the social media process (Think Big)We understand that it’s a privilege to change worldwide police perception
QUESTIONS ?“Policing WITH the
Community”
