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A presentation given by SAGE's Lettie Conrad at the 2011 SSP Annual Convention
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Usage statistics for wiser business decisions
33rd Annual SSP MeetingLettie ConradOnline Product Manager, SAGE
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SAGE’s Online Product Usage
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Market Knowledge
Product Vision / Objectives
Product Development
User Testing Product Management
SAGE’s Online Product Team
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Today – for library market customers
● COUNTER data available directly to library administrators
● Reports to consortia with usage comparisons over time and by discipline
● COUNTER and Google Analytics data provided to journal publishing partners
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FCLA Total Monthly Usage per Year (2007-YTD)
0
10000
20000
30000
40000
50000
60000
70000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Month
To
tal
Fu
ll-T
ext
Do
wn
load
s
2007
2008
2009
2010
xxx
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Today – for strategic development
● Annual usage targets and benchmarking, used to guide marketing / sales campaigns
● Deploy usage-driving campaigns and monitor their effectiveness
● Cross-institutional comparisons
● Web analytics applied to feature development & platform maintenance
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CAMPAIGN TITLES
Title Sum of Jan
Sum of Feb
Sum of Mar
Sum of Apr
Feb % Change
Mar % Change
Apr % Change
Criminal Justice and Behavior
3,250
5,937
6,790
7,048 83% 14% 4%
The ANNALS of the American Academy of Political and Social Science
4,056
6,966
7,717
8,350 72% 11% 8%
Trauma, Violence, & Abuse
1,392
2,576
2,978
3,229 85% 16% 8%
Grand Total 8,698
15,479
17,485
18,627 78% 13% 7%
Usage went up for promoted titles in the schools that were targeted 78% in the month of the campaign, 13% in the following month, and 7% two months after.
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20x increase!
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Coming soon – for our customers
● Usage in context – cross-institutional averages (Carnegie)
● Case studies of consortia usage needs, to investigate opportunities
● Web analytics incorporated into reports, for richer understanding of value
Los Angeles | London | New DelhiSingapore | Washington DC
Los Angeles | London | New DelhiSingapore | Washington DC
Coming soon – for development
● Third-party usage aggregation
● “Turnaway” reporting
● Product performance dashboards
● Global benchmarking
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Visits and Sessions from Google Analytics Metric January February March April
# of Visits 65,580 57,566 69,789 74,998
# of Visits to Public Home Page 48,881 33,588 38,268 37,718
# of Visits to Authenticated Home Page 3,841 5,273 5,104 6,816
# of Searches 11,695 12,586 15,906 15,775
Methods Map sessions 3,088 2,813 2,684 2,914
Conversion Rate from Methods Map to Content 47.47% 61.14% 65.46% 67.20%
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What else we’re considering
● Synchronizing usability testing and market research findings with usage data
● How to tie usage data to trends in research behavior
● Differentiating by user persona
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THANK YOU! QUESTIONS?
Lettie Conrad, Online Product Managerlettie.conrad@sagepub.com
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