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This is presentation is a general overview about social media, the most famous social media platforms statistics, facts and figures about them
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INTERACT SOCIAL
MEDIA WOKSHOP
Cairo, June 23rd
Social Media Facts &
Figures
Fady Ramzy
Interact Egypt country Manager
What is Social Media?
Definition of Social Media
Various activities Online;
Integrating technology and
Encompassing
“SOCIAL INTERACTION”
through the construction of
Words, Pictures, Videos, &
Audios! - wikipedia
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Social MediaWorld Wide Trends
Social Media is no longer a trend!
It’s a FUNDAMENTALmarketing technique!
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What is your customer doing over Social Media?
Searching
Blogging
Sharing
Online Chatting
Social Networking
Playing games
How Do People Really Think!?
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41%Trust search Engine
Result Ads
90%Trust the
recommendation
of people Known
70%Trust consumers
opinions online & also
Brand Websites
Global Advertising- Consumers Trust Real Friends and Virtual Strangers the Most - NielsenWire
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73%have read a blog
Social Media still on rise: Comparative global study
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45%have started a blog
Social Media still on rise: Comparative global study
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34%have opinions about
products in their blog
Social Media still on rise: Comparative global study
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36%have positive opinions
about companies that has
blog
Social Media still on rise: Comparative global study
A shift from a MonologueCommunication
to a Dialogue!!
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Content is the
newDemocracySocial Media is the place where people’s voices
can be heard!!“Brain solis” –The social Media Manifesto
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“It’s about Conversations. And the
best Communicators, start as the best
Listeners”Brian Solis- Social Media Manifesto
Types of Social Media Users
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The Typical Facebook User
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over 400 million users
70% are outside the United States
over 20 millions Become fans of pages everyday
Average user spends more than 55 minutes on Facebook per day
around 50% of active users log on everyday
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500,000 active applications on Facebook!
60 million Facebook users engage with FB Connect on external websites every
month.
Over 100 million active users, currently access Facebook through
mobiles
People that use Facebook on their mobile devices are twice more active than non mobile users
Mobile Usage for Facebook
Data compiled by website–monitoring.com
What about
in
MENA??
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Facebook in the Middle East and North Africa
15 million active users across the MENA.
MENA’S TOP FIVE FACEBOOK MARKETS
ACCOUNT FOR 70% OF ALL USERS IN THE REGION
Egypt
22%
Saudi
Arabia
15%
Tunisia
10%Morocco
12%
UAE 11%
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Egypt
22%
Number of users on Facebook in Egypt: 3,436,140
Penetration in Egypt: 4.21 %
Online penetration in Egypt: 27.34 %
And Counting…..!
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Egypt
22%
62%Males using Facebook
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Egypt
22%
48%From 18-24
28%From 25-34
Age Groups on Facebook
You
Tube
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Exceeds the 2 billion Views per day
Broadcast Yourself
Data compiled by website–monitoring.com
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24 hoursHours of videos uploaded every minute
Broadcast Yourself
Data compiled by website–monitoring.com
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15 minutesWhat an average user spends on You Tube daily
Broadcast Yourself
Data compiled by website–monitoring.com
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100’s of millionsOf videos are watched on mobile devices
every month
Broadcast Yourself
Data compiled by website–monitoring.com
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Over 3 millionPeople are connected
and auto-sharing
to at least
one social
network
Broadcast Yourself
Data compiled by website–monitoring.com
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Ranked 3rdmost visited
website in Egypt, after Google and Facebook.
Broadcast Yourself
Data compiled by website –monitoring.com
In Egypt
Good morning!
Micro-Blogging
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around 106 millionRegistered Twitter users
worldwide
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And Counting!
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55 Million tweets per day
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40 Million Active User
Mashable
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300,000New users everyday
Mashable
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From 10 to 15 Billion tweets
from April 2010 till now!
Mashable
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600 million Queries
Everyday!
digitalbuzzblog
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37% of twitter usersUpdate their statuses through mobile
Mashable
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Thursday
& Friday
Are the most Active
Days on Twitterhttp://www.digitalbuzzblog.com/infographic-twitter-statistics-facts-figures/
In The Middle East
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In 2009 ..
Twitter had increased from 2000 – 4000 user across the Middle East Region!!
A Few?!
In 2010 ..
Now estimates say that there 30,000 up to 40,000 users in the Region!
Still Counting!!
Twitter In Egypt
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Egyptians on Twitter are increasing in number.
Twitter In Italy??
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First Italian
tweet ever
came from
Interact!!
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Workshop is currently
TWEETEDat this Very Moment
#followinteract
Tweetups :MENA
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Tweetups are informal
meetings made by twitter users. So far in: Lebanon, Jordan,
Dubai,Oman,Saudi, Egypt..etc
Tweetups in Egypt
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The "Cairo Tweetup" is a series of
laid-back, informal meeting between
Twitter users based in Cairo.
Like
GEEKFEST
Linked in
The Ultimate Business social media Network
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Gender
Male
Females
68,666,987Registered User on Linked in
Relationships Matter
Gender
25- 34
18- 24
35- 54
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Relationships Matter
43%Use Linked in
For businessPurposes
http://www.penn-olson.com/2010/05/27/the-state-of-linkedin-infographic/
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http://www.penn-olson.com/2010/05/27/the-state-of-linkedin-infographic/
Business Events/News Promotion
B2B Marketing
B2C Marketing
Head Hunting
Professional Networking
Employee Validating
Linked in
Linked in Helped us Know You
Social Media Over Mobile
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55
2010
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Mobile Applications
56
“the mobile app market will be worth $25 Billion by 2014”
- Juniper Research
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Social Media Over Mobile
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47% Browse Social Media Network Sites
34% Chat on social media networks
33% post photos on social media networks
and 33% also forward items.
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Create your Content Share it on
Spread it on linkedand all about it!
You are Present!
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Interact Egypt
7B Omar Shaaban,
Nasr city, Cairo
http://Egypt.interact.itGrazie!
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