Social Media Strategy for Fraternal Organizations at @AFLV's #CFLNBGLC

Social Media StrategyFor Fraternal Organizations

Andy Hustonandy@nicindy.org

Director of Member Services

North-American Interfraternity Conference

@hust0058 / @nicfraternity #CFLNBGLC

http://www.flickr.com/photos/38104469@N00/3899953986

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From: FastCompany

Awake

PCs, TVs, Smartphones

Sleep

Not Shiny New Toys

Powerful BusinessApplications

MediaBistro 10/24/11: http://www.mediabistro.com/alltwitter/social-media-job-screening_b15090

68%

69%

THERE ARE IDIOTS ONLINE

AND SMART PEOPLE

Traditional Resume

+

Your Online Brand

=

LIVING RESUMELIVING RESUMELIVING RESUMELIVING RESUME

Social Media Is Work

http://www.flickr.com/photos/mr_gonzales/1296612658/

Social Media Strategy Planning

1. Listen

2. Strategy

3. Learn

4. Channels

5. Measure

http://www.flickr.com/photos/dakotam/2668653161/

• Google.com/alerts

• SocialMention.com

• Search.Twitter.com

Listen

Strategy

From: Jess3.com

Learning in5 StepsIn this order:

• Listen

• Create Content

• Engage Others

• Build Your Following

• Involve Your Fans

““Experiment personally, Experiment personally,

apply professionallyapply professionally””

http://www.flickr.com/photos/bartzoni/5099168373

Social Organization

Growth Opportunities

• Blogs

• Facebook

• Twitter

• LinkedIn

• YouTube

• Location-Based

• Pictures

• Measurement (ROI)

Blog

1. Define Scope, Niche Topic

2. Tailor to Target Audiences

3. Bloggers (Personal, Conversational)

4. Comment Policy

5. Schedule (Calendar)

6. Simplicity (Less is more)

7. Keyword Rich

8. Tags and Search

9. Social Media Sharing

10. Compelling Headlines

11. Include Pictures

12. Vlog (Video) with Transcript

13. Subscribers (RSS or Email)

14. Blogroll (Linked to Similar Subjects)

Facebook

Twitter

140 Characters :: 120(at) RepliesRetweet (2x)

MentionsHashtags

Direct MessagesLists

FollowFollowersPrivacy

Trending Topics

Applicationsvisibletweets.com

@comcastcares

@twelpforce

@deltaassist

@dellcares

LinkedIn

YouTube

Millennials Are Heavy Viewers Of Online Video

85% watch online videomonthly

Vs. 67% of all internet

users

Vs. 51% of adults 45 to 64

Source: eMarketer, 2010

Best Ways To Create Video

Insights

Check In

What is ?

•Become Mayor of the Venue

•Earn Badges

•Earn Points (Compete with Friends)

•Save Money with Specials

•Connect with Friends

•Serendipity

Why Check In

Campus Badges

The Case for Organizations

• Tips, Add Value

• Offer Specials

• Marketing Integration

• Word of Mouth Promotion

• Build Brand Ambassadors (Insights)

Google+

When Organization/Business Pages Launch:

• Circles– Ability to segment your communication!

• Hangout & Huddles– Fireside Chats

– Focus Groups

– Task Force Meetings

Huge growth to 100M+ in only months

Pictures

• Flickr

• Picasa

• Instagram

Instantaneous +1000 Words

My Indiana State Fair Pic: 2300 views in less than 12 hours on Twitter

Yes, it was delicious.

Email

Content Is King!

… but what do I have to say?

Create Engaging Content

What Makes You Notice, Like, Comment, Share, Retweet,

Watch, RePin, +1?

Editorial Calendar

Measure Impact

Google AnalyticsTracking Web Traffic

TrackingBit.LyGoo.Gl

InfluenceInsightsKlout

Grader.com

INFLUENCE IS NOT:Follower Counts Number of TweetsNumber of Posts

INFLUENCE IS ABOUT:Response to Call to ActionLikesCommentsRetweetsSharingClick RatesViews

You Don’t Have A Choice On Whether Or Not To DO Social Media;

The Choice Is How Well You DO It.

Erik Qualman Author, Socialnomics

andy@nicindy.org | @hust0058

Director of Member Services

North-American Interfraternity Conference

Facebook.com/nicfraternity @nicfraternity @fraternityinfo

http://about.me/hust0058

SCAN THIS

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