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Having accounts on Twitter and Facebook doesn't make a social media strategy. Participants learned about the steps and processes to review when planning & implementing their social media strategy for their Interfraternity Council, Panhellenic Council, NPHC Council or fraternity / sorority chapters.
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Social Media StrategyFor Fraternal Organizations
Andy [email protected]
Director of Member Services
North-American Interfraternity Conference
@hust0058 / @nicfraternity #CFLNBGLC
http://www.flickr.com/photos/38104469@N00/3899953986
http://www.flickr.com/photos/donzbop/359954316
From: FastCompany
Awake
PCs, TVs, Smartphones
Sleep
Not Shiny New Toys
Powerful BusinessApplications
MediaBistro 10/24/11: http://www.mediabistro.com/alltwitter/social-media-job-screening_b15090
68%
69%
THERE ARE IDIOTS ONLINE
AND SMART PEOPLE
Traditional Resume
+
Your Online Brand
=
LIVING RESUMELIVING RESUMELIVING RESUMELIVING RESUME
Social Media Is Work
http://www.flickr.com/photos/mr_gonzales/1296612658/
Social Media Strategy Planning
1. Listen
2. Strategy
3. Learn
4. Channels
5. Measure
http://www.flickr.com/photos/dakotam/2668653161/
• Google.com/alerts
• SocialMention.com
• Search.Twitter.com
Listen
Strategy
From: Jess3.com
Learning in5 StepsIn this order:
• Listen
• Create Content
• Engage Others
• Build Your Following
• Involve Your Fans
““Experiment personally, Experiment personally,
apply professionallyapply professionally””
http://www.flickr.com/photos/bartzoni/5099168373
Social Organization
Growth Opportunities
• Blogs
• YouTube
• Location-Based
• Pictures
• Measurement (ROI)
Blog
1. Define Scope, Niche Topic
2. Tailor to Target Audiences
3. Bloggers (Personal, Conversational)
4. Comment Policy
5. Schedule (Calendar)
6. Simplicity (Less is more)
7. Keyword Rich
8. Tags and Search
9. Social Media Sharing
10. Compelling Headlines
11. Include Pictures
12. Vlog (Video) with Transcript
13. Subscribers (RSS or Email)
14. Blogroll (Linked to Similar Subjects)
140 Characters :: 120(at) RepliesRetweet (2x)
MentionsHashtags
Direct MessagesLists
FollowFollowersPrivacy
Trending Topics
Applicationsvisibletweets.com
@comcastcares
@twelpforce
@deltaassist
@dellcares
YouTube
Millennials Are Heavy Viewers Of Online Video
85% watch online videomonthly
Vs. 67% of all internet
users
Vs. 51% of adults 45 to 64
Source: eMarketer, 2010
Best Ways To Create Video
Insights
Check In
What is ?
•Become Mayor of the Venue
•Earn Badges
•Earn Points (Compete with Friends)
•Save Money with Specials
•Connect with Friends
•Serendipity
Why Check In
Campus Badges
The Case for Organizations
• Tips, Add Value
• Offer Specials
• Marketing Integration
• Word of Mouth Promotion
• Build Brand Ambassadors (Insights)
Google+
When Organization/Business Pages Launch:
• Circles– Ability to segment your communication!
• Hangout & Huddles– Fireside Chats
– Focus Groups
– Task Force Meetings
Huge growth to 100M+ in only months
Pictures
• Flickr
• Picasa
Instantaneous +1000 Words
My Indiana State Fair Pic: 2300 views in less than 12 hours on Twitter
Yes, it was delicious.
Content Is King!
… but what do I have to say?
Create Engaging Content
What Makes You Notice, Like, Comment, Share, Retweet,
Watch, RePin, +1?
Editorial Calendar
Measure Impact
Google AnalyticsTracking Web Traffic
TrackingBit.LyGoo.Gl
InfluenceInsightsKlout
Grader.com
INFLUENCE IS NOT:Follower Counts Number of TweetsNumber of Posts
INFLUENCE IS ABOUT:Response to Call to ActionLikesCommentsRetweetsSharingClick RatesViews
You Don’t Have A Choice On Whether Or Not To DO Social Media;
The Choice Is How Well You DO It.
Erik Qualman Author, Socialnomics
[email protected] | @hust0058
Director of Member Services
North-American Interfraternity Conference
Facebook.com/nicfraternity @nicfraternity @fraternityinfo
http://about.me/hust0058
SCAN THIS
hust0058.wordpress.com
