Social Media Strategies 101

Social Media Marketing 101

Created By WATConsult.com

To Talk Numbers…• India - World's 7th Largest Internet Market growing at

11.2% : Comscore

• There are 21 million people in India who are estimated to visit social media sites regularly which is 60.3% of the total active Indian Internet audience

• More than 90% of Indian online users belong to 18-45 age group which has high purchase power and high disposable income

• A typical Social media site visitor in India spends 110.4 minutes on the site and makes 10.4 visits per month to a social network

• The Social Media Websites in India are growing by almost 100% year after year

So What?• The answer is simple. The amount of growth Social Media

Sites are experiencing is not to be seen anywhere

• Besides the growth, opportunities lie within the high profile target audience with the age group majorly consisting of the 18-45 age group

• Also on social networking sites, it is all about a Conversation (no intrusive marketing). Everything is an experience on this platform and it is a marketers job to make the experience wonderful

Social Media Platforms

• Twitter

• Facebook / Orkut

• Blogs

• Youtube

• Linkedin

• Slideshare

Social Media Strategy

• The main aim will be a Two Way Interaction Relationship

• Presence + Performance on all the platforms

• Marketing the brand identity (personal or company)

• Viral marketing via interesting, relevant and well timed content

• More and more participation from the audience and high involvement by cross promoting on platforms

Detailed Strategy

On the basis of each Platform

Tools

• Tweet

• Retweet

• # HashTag

• Follow

• @ Replies

• Twitpic / Twitsnaps

Best Practices

• Follow Relevant Audiences

• Use Retweet Effectively

• Converse more than you Convey

• Content Strategy – Vertical Focus Vs Horizontal Focus

• Marketing Strategy - Personal

Tools

• Status Updates (Core Feature)

• FanPages

• Groups

• Events

• FanBox

• Apps

Best Practices

• Comment – Like – Share – Others Updates

• Share Content Via Links

• Be Active On Other Fanpages

• Be Friend New People

• Participate In Group Discussions

Tools

• Linking

• SEO

• Trackback

• Comments

Best Practices

• Blog Often (1 a day) - More Content = More Visibility

• Link generously

• Comment On Relevant Blogs Regularly

• Use Interactive Plugins (Retweet, Social Bookmarking & SEO Plugins)

Tools

• Annotation

• Linking To Other Videos

• Video Comments

• Titling and tags

Best Practices

• Comment on Other Videos

• Annotation Can Better Your Videos

• Channel / Series based videos work better

• Cross Promotion Is Key

• Linking Can Be Innovative

Tools

• Status Updates

• Invite / Add

• Company Page / groups

• QnA

• Apps

Best Practices

• Add Invite & Manage Business Contacts

• Ask & Answer Questions

• Share Blog Feed

• Share Presentations

• Create Company Pages

• Add company Jobs

• Recommendations

Tools

• Slide Linking

• Titles

• Tags

• Favorite / Comment / Embed

Best Practices

• Comment on Other Slides

• Make slides downloadable for more traction

• Favourite other slides

• Cross Promotion Is Key

• Linking Can Be Innovative

Website:

WATConsult.com

Contact:

Rajiv Dingra +91-9820761167rajiv@watconsult.com

Twitter.com/watconsult

www.watconsult.com

THANK YOU