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The latest version of my presentation at the Verso Social Media seminar on May 6th, 2010. You might be best off downloading the presentation (it is pretty big, though) as it is easier to follow if you can see the speaker notes (reminder: they are in Finnish). (A hint; try viewing the presentation in the Presenter Tools mode -- that way you can follow the notes and the slides pretty easily at the same time.
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Seven Pillars of Wisdom: A Quick Taxonomy1
Why Didn’t I Think of That: Selected Best Practises2
Can You Feel the Love: Engagement Is Stronger Than Money4
AGENDA
Meanwhile in China: A Sleeping Giant No Longer3
The Seven Pillars of Wisdom360 degree social engagement
Marketing
R&D
Internal
Communication
Customer
Service
Sales
Administration
HR
Social Networking inside the Salt Mine
Internal Social Networking is Big
Forrester Wave Q1/2009
Gartner Magic Quadrant 11/2009
So What the Heck Is It?
Use Cases
• Information sharing
• Interactive document
management
• Link teams that are working in
different locations
• Promote best practice within
communities of interest
• Company directory
• Company news
Benefits
• Reduced internal email volume
• Less disruptive information
delivery
• People are better informed
about what is happening in
areas they are interested in
• It becomes easier to discover
relevant information
Have we reinvented the Intranet?
Hmmm... Customer Service...
R&D in the Time of Networks
Crowdsourcing2
Paris
Berlin
Oslo
Tripoli
Madrid
Moscow
Riyadh
SydneyBuenos Aires
Belo Horizonte
Santa Cruz
Caracas
Mexico City
Cape Town
Kisangani
Phoenix
Denver
Montreal
Whitehorse
Bamako
Perth
Darwin
Meanwhile, in China...
Guangzhou
Beijing
Harbin
Urumqi
China
LhasaXian
Shanghai
It‘s A Different World
Phenomena ≠ Manifestations
Social ≅ Cultural
Can You Feel the Love?
The 360 Degree Engagement
Marketing
R&D
Internal
Communication
Customer
Service
Sales
Administration
HR
Ignore Us At Your Peril
Time Flies Like an Arrow,
Fruit Flies Like a Banana
UPPINISKA OY | Kaisaniemenkatu 2b, 8th Floor | FI-00100 Helsinki | +358-50-3576990 | jussi@uppiniska.com | www.uppiniska.com
Jussi Mononen
jussi@uppiniska.com
+358-50-3576990
Twitter: monojussi
Skype: jussimononen
Flickr: monojussi
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