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www.treacyinfo.com
Why Social Media?
Ann Treacy
atreacy@treacyinfo.com
www.byteoftheweek.com
www.treacyinfo.com
Impact of Social Media
http://www.youtube.com/watch?v=QUCfFcchw1w
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Ask Yourself…
• What would be a social media success?– Rent out a cabin, get in the newspaper– Move to online reservation
• Who do you want to reach?– New guests / current guests– Families, hunters, spring breakers, couples,
teens, Canadians, Minneapolitans…• What are your strengths?
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Create a story that…
• highlights your strengths• speaks to the right people• leads to action
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What do you? • People want to connect
– How do people connect with you?
• People want to get worthwhile info– What info do you have?
• People want to share worthwhile info– What info do you have
that sharable?
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Interesting Stats*: Facebook
• An average Facebook users has 130 friends. (AllTwitter)
• 80 percent of social media users prefer to connect with brands through Facebook. (Business2Community)
• 8 pm is best time for interaction• 1-3:00 is a great time to be seen
http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.html
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Facebook Tech Talk
• Tell people about your FB page– Tell FB friends– Send out an email with
a link– Post a link on your
web site– Mention it everywhere – Get e-fluencers to talk
about you
• Be active– Best time to post – 8
pm
• Interact with other sites to build a rep
• Promote on your site• Use pictures• Ask questions
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Interesting Stats: Twitter
• 56 percent of customer tweets to companies are being ignored. (AllTwitter)
• The average user follows (or is followed by) 51 people. (Diego Basch's Blog)
• 32 percent of all Internet users are using Twitter. (Marketing Land)
• 34 percent of marketers have generated leads using Twitter. (Digital Buzz Blog)
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Twitter Tech Talk
Inform• Send specials• Send RT-worthy
messages• Set realistic
expectations• Use #
Engage• Find folks to follow• Listen and RT• Use @• Link to articles et al
for more details• Tweet during
conferences
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Interesting Stats: Pinterest
• 80% of Pinterest users are women; 50 percent of all Pinterest users have children. (Search Engine Jrnl)
• Pinterest referrals spend 70% more money than visitors referred from non-social channels. (Search Engine Jrnl)
• Pinterest pins with prices get 36% more likes than those without. (Shopify)
• 69% of online users who visit Pinterest found an item to buy, compared with 40% of Facebook users. (All Facebook)
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Pinterest Tech Talk• Use good descriptions• Use good alt tags on your website• Pin other pictures too• Think about your audience• Include prices
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Interesting Stats: Instagram
• 13% of Internet users use Instagram• Brands with Instagram accounts share an
average of 98% of the photos they post to the site to Facebook, and 59% to Twitter
• Instagram user upload 40M pictures each day
• 59% of brands have presence on Instagram
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Instagram Tech Talk• Use lots of hashtags• Thursday is best day to post (to be
seen)• Sunday is best day for interaction• Video is best for off-work hours• Mayfair filter gets a lot of likes
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Interesting Stats: Google+
• Google+ pages appear in search results for 30 percent of brand term searches for brands with G+ pages, up from 5 percent in February 2012. (Bright Edge)
• Only 8 percent of Americans 12+ have a Google+ profile page. (Edison Research)
• 625,000 new users on Google+ every day. (AllTwitter)
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Why Google+?• Similar to Facebook with an
option to segment connections
• Big with online marketers• Big with emerging
musicians• Ties into Google Tools
(Flickr, YouTube…)• Google+ Recommendations
may influence SEO
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Management Tools
• HootSuite– www.hootsuite.com
• Use AdminTools
• Be cautious
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Be Social
• Like people, places and things• Share each other’s stuff• Make a plan to cross promote
@
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Pay Attention and React
• People want to know about the inside stuff• Watch what folks in the area and industry
are talking about and post accordingly• Use the weather!!
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Get the presentation here:http://byteoftheweek.com/
Thank you!
Ann Treacyatreacy@treacyinfo.com
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