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Communicating in the Online World to Enhance Planning in the Real World - Presented to American Planning Association Cleveland Planning and Zoning Workshop - Nov. 13, 2009.
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Social Media OutreachCommunicating in the Online World to Enhance
Planning in the Real World
Power to the people.
They’re now the publishers.
Social Media Overview
Expensive & Unidirectional
Old Media
T.V., radio, newspapers & magazines require significant infrastructure for production and distribution.
Inexpensive & bi-directional (social)
New Media
Internet, blogs & social media services provide infrastructure, making entry costs affordable for individuals and organizations.
via text, audio & video
Anyone can publish
(Whether or not they have something meaningful to say.)
News, announcements, best practices, reviews, tutorials...anything can be shared.
They Do Have Something to Say
Some of it is quite useful.
Web-based services, blogs and applications.
Social Media Tools
Friends, old school chums, causes, organizations, businesses & more.
Not just for job searches. Connect with peers & professionals.
140 characters is not as limiting as you might think.
Monitor mentions (replies) & share lists
Tweetdeck: Making sense of your Twitter stream.
Photosharing - Archiving - Events/Places/People
Flickr
Channels, playlists, subscriptions, comments...link to your site.
YouTube/Vimeo
Publish & promote via social media & embed on your site.
YouTube/Vimeo
Crowdsourcing what’s important (or not)
Digg
A salvation for insomniacs & a place to share interesting sites
StumbleUpon
Bookmark sites by tags - easier to find later - from any computer
Delicious
Social bookmarking & organization
Delicious
Monitor responses & mentions - following related news
Google Reader
Skim feeds & read articles in reader or click through to article on site.
Google Reader & Feedly
Niche networks for organizations, clubs & topical groups.
Ning
Measurable Goals • Clear Strategies • Audience Specific Tactics
Goal Planning
Create useful conversations.
How to have new conversations
Intentional Model from Instructions from the Cook
Conversations that have the power to reveal, inspire & engage our strengths
New Conversations
Conversations that have no power to reveal, inspire & engage our strengths
Old (Shadow) Conversations
Seven Habits
7
Using social media to connect with your peers.
Collaboration
Create Public or Private Communities - Discussion Boards, File Sharing & More
Ning Networks
Real-time Twitter chats - when you can’t meet in person, meet in real time.
Twitter • Google Docs
Private Beta
Google Wave
Threaded discussions let you add people to conversations, share documents, etc.
More than just conference calls
Skype
Chat boards & screen sharing make it easier to meet online (small groups only)
Connecting with constituents.
Outreach
BlogsBackbone for social media strategy.
Plans, documents, surveys, visitor comments, RSS feeds, social media sharing, SEO.
BlogsConversation is archived on blog and may spread to other sites.
FacebookAugment your blog with a Facebook Page
FacebookUsing pages to connect with constituents & promote events
Twitter ChatsReal-time meetings via Twitter. Simply set a time, hashtag and moderator.
LinkedIn GroupsCreate a group for your community.
Social Media Press ReleaseMainstream media is listening. (They’re also following you on Twitter & Facebook.)
Integrated CommunicationCoordinate your blog with social media efforts as part of comprehensive plan.
social media consultants
Google “Heidi Cool” or “George Nemeth” to find us online, or visit:
http://georgenemeth.com/
http://www.heidicool.com
Many of the resources mentioned can be found online at:http://delicious.com/hacool/APAClevelandMeeting
Heidi Cool & George Nemeth
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