Social Media Optimization( SMO)- Getting listed on the search engines using social media

How Brands Squeeze To Top of Search Rankings Using Social

Media

Social Media Optimization (SMO)

Presented byHillary BresslerCEO/Founder, .Com Marketing

twitter: @hillarybressleremail: bressler@commarketing.comweb: www.commarketing.com slideshare: www.slideshare.net/hillarybressler

It’s About Getting on Google!

SMO = Social Media OptimizationThe distribution of social media posting and their ability to rise to the top of any related search query.

Dominating your brand and having control of each postingis the true SEO + SMO = Amplified Rankings

I dominate and control my “Personal brand”….that is easy, as there are only 3 “Hillary Bressler’s in the USA.

SEO

SMO

SMO

SMO

SEO

SEO

SEO

Search results with video thumbnails have a 41 % higher CTR than plain text results.

RankAbove 2010

Consumers Have Choices

We are NOT part of those Decisions Where We Are NOT Present

- Brian Solis

SEO + SMO = Amplified Rankingsin the traditional and social web

Target Corporation dominates their brand for a keyword thathas many different meanings.

SMO Opportunities for Rankings• The pictures in Flickr• Videos on YouTube• Events in Upcoming or Plancast• Updates in Facebook• Bookmarks in Delicious• Votes in Digg• FourSquare check-ins• The docs in Scribd• Reviews in Yelp• Subject matter in Ning• Thoughts shared in a blog or blog comment

Is SMO like SEO?

Yes……..

Tags,Descriptions,and keywordscollectively contribute to the discoverability of social content.

SMO specifically is defined by theelements ingrained in each socialNetwork.

This is referred to as Metadata

Everything Starts With A Search

SMO Opportunities: Titles Descriptions Tags/Keywords Syndication Links + views

TITLESHeadlines and title tags should havekeywords up front.

DESCRIPTIONSDescriptions further refine the contextof the social object to entice visitorsto view and hopefully circulate it

KEYWORDSKeywords are the terms that people useto find informationin traditional, social and real-time search.

The keywords used by customers and influencers are not necessarily what we think…

You can use extensive

research with many analytic

tools

You can use simple tools like Google Keyword Tool

Keywords/ Tags also improve the

categorization andgrouping/association of

keywords in Twittersearch…it’s called the

#hashtag( see #nowplaying)

Twitter Tip:The first 24 characters is what is picked up in the search engines…make them count!

LINKS

As in SEO, links help fuel traffic andweight of social media postings.

Links are measured in views, ratings, retweets, likes and favorites.

Syndicating Social Content

Enable One Click Social Sharing

Doing it right on Facebook….

Rock Star Of The Week

Check your public search settings for ability for search rankings. .

Doing it right on Twitter….

Good profile.

Keywords Are Important……

Doing it right on YouTube…..

Traffic going direct to referring website! Good!

Top ranking for “orlando” keyword, Good! Traffic going direct to YouTube, Bad

Cons of You Tube That Go Beyond SMO.

Pros of Serving Video on Your Site via 3rd Party.

Thank You!Discover Your Inner StrengthCo-Authored By Ken Blanchard Brian Tracy and Stephan Covey and Hillary Bressler

Presented By:Hillary BresslerCEO/Founder.Com Marketing407-774-4606 ext. 203bressler@commarekting.com