SOCIAL MEDIA CONTENT

BIG SMO

CONTENT SERIES SUGGESTIONSPhotoSeries:#KuntryKitchen - Uploadindexcardswithtraditionalfamilyrecipes#SmoOnTheGo:PhotosofSmo athisfavoritespotsacrosstourcities

Videoseries:GiveafanateachshowaGoProandhavethemfilmtheconcertfromtheirPOV.Usethefootageaftertocreateaconcertrecap.

Livestreamseries:• Streamfromtheconcertstage• Fromthestudioaacousticrecordingofa

selectsongthatwillthenbeavailableforpurchaseoniTunes.

Contest ideas• #SmoSauce Remix:Invitefanstocreatetheir

ownsaucefrommixofSmo sauce.“IfWeThePeoplewasa#SmoSauce,whatwoulditbe?”

• Enterforachancetowinanallaccesspassincludingsoundcheckadmission,backstagepasses,vip attheconcert& signedmerch

• TicketStash- Hideconcertticketsaroundtownandtweetoutcluesastowheretheyare.HaveBigSmo ateachlocationtopersonallyhandtheticketstothefanswhofindthemfirst.

• EntertowinalimoridetotheconcertwithBigSmo- Livestreamfromthefan(takeover)viatheapp

• InviteFanstosubmitfootageoftheirconcertexperienceandcreateafanconcertrecapfromselectedsubmissions

Interactive Social Cross-channel• Pop-upConcert- Teaseoutclues7daysin

advanceacrossallothersocialchannelsthattherewillbeapop-upconcertinasecretlocation.Fanswillhavetogototheappatacertaintimeeachdaytoseethenewcluewhichwillonlybeontheappfor10minutes.Themorefanssharetheconcertteaseacrosstheirsocialplatformswiththedesignatedhashtag,themorecluesSmo revealsontheapp. OnthedayoftherevealSmo willLivestreamthelocationreveal.Thiscanbeasponsoredeventthatwayitcanbeheldinaregularconcertvenue

• Contestforpeopletowin1of25spotsatanintimateconcertinSmo’s backyardorothervenue.Crosspromoteonotherchannels.

CONTENT SUGGESTIONSPhotoideas

v Sheetmusicv Smo with#Kinfolk- S&Rphotos

andfangeneratedpicsv #SmoSauce dishesv featuringSmo Sauce’s(holidays)v Familyoutingsv Tourphotos- bus,busstops,eating

ontheroad,hotelstay,pre-show,show,post-show

v Inthestudio- headphones,boards,instruments,mic,etc

v Kuntry KitchenHealthyRecipes

VideoIdeas

v Preandpostconcertclipsv Musicvideosnippetsv Faninterview(contesttie-in)v Interviewingotherartistsonthe

roadv #KuntryCooking- Cookingwith

mom/daughtersinthekitchenv Fitnessroutinesv HealthyLiving

Livestream Ideas

v Q&A- SubmityourquestionsviaTwitterandhavethemansweredviatheapp

v Streamfromconcertstagev #SmoStudio - Behindthe

scenesintherecordingstudiov #SmoOnTheGo- TourLifev Fitnessworkouts

LAUNCH CALENDAR

CONTENT CALENDAR