Social Media in Alumni Relations

| social media in alumni relations

Merge | A Digital Strategy Agency

WHAT’S ON THE AGENDA

Intro

What are Your Neighbors Doing?

Audience is King...and Content is a Constitutional Monarchy

Don’t Over-think the Channels

Main Take-A-Ways

Questions

Merge | A Digital Strategy Agency

WHAT ARE YOUR NEIGHBORS DOING?

Merge | A Digital Strategy Agency

AUDIENCE IS KING... 

Merge | A Digital Strategy Agency

@

WEBSITE.COM

AUDIENCE

EMAIL

AUDIENCE IS KING...

You can’t control where they consume

Great stories will be universally accepted

Steal content from all corners of the University

Merge | A Digital Strategy Agency

AUDIENCE IS KING... 

Merge | A Digital Strategy Agency

AUDIENCE IS KING... 

Merge | A Digital Strategy Agency

AUDIENCE IS KING... 

Merge | A Digital Strategy Agency

EVENTS NEWS UNIVERSITY FACULTY STUDENTS ATHLETICS

IMPROVEDOPEN RATE

312%

+ 52% CLICK-THRU RATE

CONTENT IS A CONSTITUTIONAL MONARCHY 

Merge | A Digital Strategy Agency

WEBSITE.COM

CONTENT IS A CONSTITUTIONAL MONARCHY 

Merge | A Digital Strategy Agency

CONTENT IS A CONSTITUTIONAL MONARCHY 

Merge | A Digital Strategy Agency

CONTENT IS A CONSTITUTIONAL MONARCHY 

Merge | A Digital Strategy Agency

DON’T OVER-THINK THE CHANNELS 

Merge | A Digital Strategy Agency

@

WEBSITE.COM

AUDIENCE

EMAIL

DON’T OVER-THINK THE CHANNELS

Define the purpose of each social channel

It’s ok to share the same stories on multiple channels

You probably don’t need your own social network

Mix in transactional content

Merge | A Digital Strategy Agency

DON’T OVER-THINK THE CHANNELS 

Merge | A Digital Strategy Agency

DON’T OVER-THINK THE CHANNELS 

Merge | A Digital Strategy Agency

DON’T OVER-THINK THE CHANNELS 

Merge | A Digital Strategy Agency

DON’T OVER-THINK THE CHANNELS 

Merge | A Digital Strategy Agency

MAIN TAKE-A-WAYS

Merge | A Digital Strategy Agency

It’s OK that you can’t control consumption

Keep your channels to a minimum

Steal (gather) content from everyone, share

Don’t build the new Facebook

QUESTIONS

Merge | A Digital Strategy Agency

STAY IN TOUCH

mergeweb.com

mmcfadden@mergeweb.com

@mattmcfadden

@merge

Merge | A Digital Strategy Agency