Social Media For Social Good Talk For The United Nations

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MY BACKGROUND

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WHY WE’RE HERE

Social media is a changing landscape…

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AND IT’S GROWING EVERY DAY

Facebook: 800M active users Twitter: 230M tweets sent every day Smartphones: 117M sold globally in 2011, 44% growth over

previous year Foursquare: 1B total check-ins

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WHAT IS SOCIAL MEDIA? AND WHAT IS IT NOT?

Used to be “because everyone else is there” One-way conversation Extension of advertising

And now…– Consumers have a louder more powerful voice than ever before– Everyone has a role in telling the story– More competition than ever before– Define value for social media presence– It’s more about reach than impressions

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WHAT IS THE CURRENT CONVERSATION ONLINE?

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THE COMPETITIVE LANDSCAPE

OrganizationUnited Nations

(Official)UN Foundation World Bank White House CARE The Economist

Facebook Likes 28,708 42,683 119,932 1,189,456 41,701 860,206

Twitter mentions(6 Months)

164,693 2,650 96,136 937,392 6,686 246,789

Blog mentions(6 Months)

296,217 1,201 66,390 537,773 274,524 59,918

Twitter Followers 588,041 42,121 63,645 2,476,890 454,152 1,289,498

Total Upload Views

3,575,597 448,142 2,402,478 63,197,826 345,937 164,460*

Message Boards (6 Months)

140,443 93 24,367 425,659 69,537 21,792

Flickr Activity Very active Active Active Very Active N/A N/A

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CLARIFYING THE MESSAGE

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Million Moms Challenge Microsite

Strategic Partners:• UN Foundation• Johnson & Johnson• ABC News

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Clinton Global Initiative & Facebook Live Chat

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NPR & Instagram & Tumblr

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The British Monarchy & Flickr

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The Economist & YouTube/Vimeo

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Mayor Bloomberg & Foursquare/Twitter

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ALWAYS ON…

Your social media channels are always on. What is the space your trying to “own?” Be clear in your voice, tone and above all…

– Make it personal!

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THANK YOU!

Email: sberrent@lippetaylor.com

Twitter: @sloane

Website: http://www.lippetaylor.com

Blog: http://www.thecausemopolitan.com