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Social Media/Technology for Planning Program Communications and Administration
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October 24, 2011
Social Media/Technology for Planning Program Communications and Administration
Tom Sanchez
2
Making the connection…
The challenge…Virginia Tech
College of Architecture and Urban Studies
School of Public and International Affairs
Urban Affairs and Planning Program
3
Environmental Policy and Planning
Public and Urban Affairs
Master of Urban and Regional Planning
Planning, Governance and Globalization
Joint Degrees
Certificates
Alumni
External (e.g., prospective students)
Information flow…
VT
College
School
Program
Undergrad
Masters
Doctoral
Faculty
Staff
Students
Alumni
External
4
VT
College
School
Program
Undergrad
Masters
Doctoral
Faculty
Staff
Students
Alumni
External
Information flow…
VT
College
School
Program
Undergrad
Masters
Doctoral
Faculty
Staff
Students
Alumni
External
5
VT
College
School
Program
Undergrad
Masters
Doctoral
Faculty
Staff
Students
Alumni
External
Information flow…
VT
College
School
Program
Undergrad
Masters
Doctoral
Faculty
Staff
Students
Alumni
External
6
VT
College
School
Program
Undergrad
Masters
Doctoral
Faculty
Staff
Students
Alumni
External
Information flow…
VT
College
School
Program
Undergrad
Masters
Doctoral
Faculty
Staff
Students
Alumni
External
7
VT
College
School
Program
Undergrad
Masters
Doctoral
Faculty
Staff
Students
Alumni
External
Blacksburg
Alexandria
Information flow…
VT
College
School
Program
Undergrad
Masters
Doctoral
Faculty
Staff
Students
Alumni
External
8
VT
College
School
Program
Undergrad
Masters
Doctoral
Faculty
Staff
Students
Alumni
External
Blacksburg
Alexandria
Ideal solution…
9
Wh
o N
eed
s t
o K
no
w?
10
11
Analytics
12
2/9/2011 3/1/2011 4/1/2011 5/1/2011
Blog Feed
Subscribers 26 28 28 42
up 8% no change up 50%
Reach 64 24 0 10
down 63% down 100%
Blog
Pageviews in
last month 669 736 1299 2942
up 15% up 77% up 126%
All pageviews
over time 2,228 2,764 3,661 7,060
Followers 76 86 100 103
up 13% up 16% up 3%
Lists
following us 11 11 11 11
Group
members 38 51 52 52
up 34% up 2% no change
Group
members 38 45 47 53
up 18% up 4% up 11%
Analytics
13
Analytics
14
UAP “third place”…
15
Other…
16
Other…
17
The goal…
18
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