1. Social Media Planning Speaker: Marissa Wasseluk, New Media
Associate Community Media Workshop
2. Todays Objectives: 1. Understand the 4 goals of online
communications 2. Learn what you need to reach your audience 3.
Learn what social media platforms are available to advocate 4.
Identify the areas of focus for an effective social media plan 3.
VS. SOCIAL MEDIA Converse & and engage with an audience REAL
TIME, IMMEDIATE TRADITIONAL PUBLIC RELATIONS Inform an audience to
grab its attention TIME SENSITIVE 4. SOCIAL MEDIA 5. SOCIAL MEDIA
6. Goals of Communication Inform Persuade 7. Goals of Communication
Inform Persuade Entertain Appeal to Emotions 8. Tools 9. THE TOP 5
10. Where is your Audience? 11. How do you find your Audience? 12.
How do you find your Audience? Demographics of social platforms
Survey your existing audience what platforms do you use? Write down
key words associated with your organization & search.
Connecting the community with the media, the Workshop promotes news
that matters. Add your social platforms to print & emails. 13.
online users: technographics & categories creators
conversationalists critics collectors joiners spectators In-actives
} influencers organizers { } majority 14. UNDERSTAND YOUR AUDIENCE
What do you like about your friends? Give the people what they
want. 15. Social Media Myths 16. Develop a Policy Who will speak
for your organization? What is appropriate to share? What should
not be discussed? How do you deal with a crisis? 17. MYTH Social
Media is FREE! Although most online social media tools are Free of
cost, to be successful you need to invest your time to be
successful. 18. Q&A
