Social Media Planning

Speaker: Marissa Wasseluk, New Media Associate

Community Media Workshop

Today’s Objectives:

1. Understand the 4 goals of online communications

2. Learn what you need to reach your audience 3. Learn what social media platforms are

available to advocate 4. Identify the areas of focus for an effective

social media plan

VS. SOCIAL MEDIA

•Converse & and engage with an audience

•REAL TIME, IMMEDIATE

TRADITIONAL PUBLIC RELATIONS

•Inform an audience to grab its attention

•TIME SENSITIVE

SOCIAL MEDIA

SOCIAL MEDIA

Goals of Communication

• Inform • Persuade • Entertain • Appeal to Emotions

Goals of Communication

• Inform • Persuade • Entertain • Appeal to Emotions

Tools

THE TOP 5

Where is your Audience?

How do you find your Audience?

How do you find your Audience?

• Demographics of social platforms • Survey your existing audience – what

platforms do you use? • Write down key words associated with your

organization & search. • “Connecting the community with the media, the

Workshop promotes news that matters.”

• Add your social platforms to print & emails.

online users: technographics & categories

•creators •conversationalists •critics •collectors •joiners •spectators •In-actives

} influencers

organizers { } majority

UNDERSTAND YOUR AUDIENCE

•What do you like about your friends? •Give the people what they want.

Social Media Myths

Develop a Policy

• Who will speak for your organization? • What is appropriate to share? • What should not be discussed? • How do you deal with a crisis?

MYTH

Social Media is FREE! Although most online social media tools are Free of cost, to be successful you need to invest your time to be successful.

Q&A