Social Media for IMC

The Power of Social Media

Audience Survey

What is this stuff?

Tim O’Reilly

Web 2.0Web 2.0

Social MediaSocial MediaSocial NetworksSocial Networks

Traditional Media

What is this stuff?

View vs. Participate

The sum of…- messaging- visual elements - personality - promise of value- ongoing actions and

behaviour

What is a Brand?

Social Networks & Tools

• Numbers• Rankings

The Reality

• Humanize businesses – Microsoft & Ford• Better customer service – Zappos, Dell,

Westjet• Crowdsourcing – Threadless, Amazon,

Tripadvisor• Feedback – All of the above and more• Creating community/tribes –

Couchsurfing, Rikochet & Dooce

Marketing Objectives

Using Networks to Connect

The Opportunity

To Create Connections

• The web 2.0 is transforming all forms of exchange

• On-going branding opportunity through dialogue

• New opportunities to connect and differentiate

Amazing Resources

Shape Your Brand

Personal Branding Resources

To Create Connections

• Gary Vaynerchuck• Mitch Joel• William Arunda

You will get what you putInto it!

• Read our blog http://blog.whyhire.meor www.ohyaottawa.blogspot.com

• Follow me on Twitter @pattichurch• Just Google me!

Let’s Stay in Touch