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This was a presentation I gave to Noni Stukel's Integrated Marketing Communication Business/Marketing students at Algonquin College.
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The Power of Social Media
Audience Survey
What is this stuff?
Tim O’Reilly
Web 2.0Web 2.0
Social MediaSocial MediaSocial NetworksSocial Networks
Traditional Media
What is this stuff?
View vs. Participate
The sum of…- messaging- visual elements - personality - promise of value- ongoing actions and
behaviour
What is a Brand?
• Numbers• Rankings
The Reality
• Humanize businesses – Microsoft & Ford• Better customer service – Zappos, Dell,
Westjet• Crowdsourcing – Threadless, Amazon,
Tripadvisor• Feedback – All of the above and more• Creating community/tribes –
Couchsurfing, Rikochet & Dooce
Marketing Objectives
Using Networks to Connect
The Opportunity
To Create Connections
• The web 2.0 is transforming all forms of exchange
• On-going branding opportunity through dialogue
• New opportunities to connect and differentiate
Amazing Resources
Shape Your Brand
Personal Branding Resources
To Create Connections
• Gary Vaynerchuck• Mitch Joel• William Arunda
You will get what you putInto it!
• Read our blog http://blog.whyhire.meor www.ohyaottawa.blogspot.com
• Follow me on Twitter @pattichurch• Just Google me!
Let’s Stay in Touch
