Social Media Essentials -- LinkedIn

Social Media Essentials -- LinkedIn

Sandra Fernandez

Manager of Public Relations & Social Media Administrator

Houston Public Library

Social Media Essentials -- LinkedIn

LinkedIn Facts

100M Users74% of recruiters use LinkedIn50% of recruiters research candidates backgrounds via LinkedIn21% of recruiters research candidates networks on LinkedIn50% of users don’t visit LinkedIn on a monthly basis

http://www.bnet.com/blog/business-research/is-facebook-helping-8211or-hurting-8211your-job-search/746

Complete Your Profile – 100%

Include at leastYour current positionTwo past positionsYour educationYour profile summaryA profile photoYour specialtiesAt least three recommendations

Complete Your Profile – 100%

HeadlineSecond thing seen on your profile page (below your name)Consider your headline to be a personal branding statement.Project yourself as you would want people to perceive you and your skillset.

Complete Your Profile – 100%

Headline – Activity

Change your headline

Complete Your Profile – 100%

WebsitesUse to link to your company websiteBlogOther social networksPortfolioOnline resume

Reminder: Ignore the default; choose custom names.

Complete Your Profile – 100%

Websites – Activity

Update a website

Complete Your Profile – 100%

Summary• It’s a place to define who you are, what you (want to) do,

and why you’re unique• Write a summary that is brief and interesting. • Write it in paragraph form, not bulleted like a resume.• Avoid long, wordy paragraphs.

Complete Your Profile – 100%

Experience & ExpertiseWork HistoryEducationSpecialties

Reminder: USE KEYWORDS!

Complete Your Profile – 100%

Privacy & SettingsPublic ProfileProfile and Status UpdatesContact Settings

Complete Your Profile – 100%

Privacy – Activity

Make your profile public

Complete Your Profile – 100%

Customize your URLLook for your name Can be changed later

Complete Your Profile – 100%

URL – Activity

Set your Vanity URL

Complete Your Profile – 100%

Choose a profile pictureHeadshot80 x 80 pixels, squareYou may not upload a cartoon, symbol, drawing or any content other than a photograph of yourself in your profile photo.

Complete Your Profile – 100%

Photo “Do’s”SmilingEye contactUncluttered backgroundAloneAppropriate dress for your industrySimple, unobtrusive, understated clothingUpdate your picture

Find your friends and colleagues

Add ConnectionsImport your address book.Find colleagues.Find classmates.People you may know.Mine your connections.

Find your friends and colleagues

Add ConnectionsSearch by:

namekeywordstitle, company, and/or industrylocationinterestconnections

Invitations received.Invitations sent.

Find your friends and colleagues

Connections – Activity

Find your colleaguesAdd to you networkAccept invitations

Find your friends and colleagues

Don’t Connect With StrangersYou are your network.Your Rolodex Defines YouQuality vs. quantityVet carefully“I don’t know”

Find your friends and colleagues

Contacting Other MembersEmailInMailIntroductionInvitation

Find your friends and colleagues

RecapLinkedIn firmly believes you should know your contacts before deciding to add them as a connection. Build your network by contacting business professionals you know. Make your connection list public. If you don't, you are essentially defeating the purpose of LinkedIn.

Get and give recommendations

Get recommendationsCreate a simple message and get recommendations from key people who will add credibility to your profile. Use a 360 approach: ask for endorsements from not only the person above you but “all the way around you: above, below and sideways.

Get and give recommendations

Give recommendations Take some time to reach out and offer positive recommendations to your colleagues and friends. When you write a recommendation be sure to include something personal to help the reader understand the person that you are recommending better and get that you actually know the person.

Get and give recommendations

Get recommendations – Activity

Ask a colleague for a recommendation

Introductions

Get introducedYour network is GOLDFollow LinkedIn instructions: https://help.linkedin.com/app/answers/detail/a_id/1959InMail vs. IntroductionsDon’t spamRespond in a timely manner

Updates

Status updates – “what are you doing?”Updated profilesNew connectionsNetwork updates

Participate

Updates – Activity

Post a status updateComment on an update from a colleague

Participate

Company PagesKey eventsNew hiresPromotions

Follow company pagesCreate company pages

Participate

Company pages – Activity

Find a company page and begin following it

Participate

Join Affiliation Groups Join as much groups as you can personally handle, or have time for. Participate in the groups that you join by posting and answeringquestions. Share articles that you feel would benefit the group.

BONUS: One of the best bonus features of Groups is that you can send InMail to group members without having to upgrade to a premium account.

Create Affiliation Groups

Participate

Affiliation Groups – Activity

Search for an affiliation group (professional organization, alumni group)

Ask to join the group

Participate

Ask Questions, Answer QuestionsA way to demonstrate your expertise

Content ideas:Create a new blog post in response to a question.Answer a question linking to relevant existing posts.Create a stand signature for your answers.Create a blog post asking a question that includes pictures.

Participate

Questions – Activity

Choose Questions categorySelect a question, review responses

Select a respondent and find all their answers

Participate

Join EventsCreate Events

LinkedIn Today

Participate

LinkedIn Today – Activity

Customize the industries in your newsfeed

Participate

Participation TipsListen first, then comment.Not a sales pitch. Not a place to request leads for jobs. The more you put into something the more you get out of it.The more that you give, the more people will seek to learn more about you and visit your profile.

LinkedIn Applications

Add content from other sitesWordpressSlideshareAmazon Reading List

LinkedIn Strategies

Create strategy on processing introduction requests, connection requests, recommendation requestsCreate approach for requesting introductions, recommendations

Measurement

Network StatisticsThird Party Statistics

Link Shorteners

Tools to keep you organized

TweetDeckHootSuiteSeesmicDlvr.it

LinkedIn Essentials

Upgrading your accountFreeBusinessBusiness PlusExecutive

LinkedIn Essentials

RecapComplete your profile – 100%Choose a good profile picFind your friends and colleaguesGet and give recommendationsParticipateAdd content from other sites

Reading List – Articles, Blogs, BooksLinkedIn Learning Center: http://learn.linkedin.com/I’m On LinkedIn – Now What??? Blog: http://imonlinkedinnowwhat.com/How to Succeed in Business Using LinkedIn by Eric Butow and Kathleen TaylorHow to Find a Job on LinkedIn Facebook Twitter MySpace and Other Social Networks by Brad and Debra Schep

Where to find mewww.SandraSays.comwww.twitter.com/sandrasayswww.facebook.com/sandrasayswww.linkedin.com/in/sandrafernandez

sandra@sandrasays.com