Social Media & B2B

Social Media & B2B

Ryon Harms – www.TheSocialExec.com

Today

Does B2B and Social Media Mix? You Are the New Media Becoming A Connector 5 Ways to Get Started Now Tools of the Trade

B2B Social Media Spending (2010)

60% Plan to Spend More on Social Media

54% Currently Use Social Media (up 9%)

How They Use It

Measuring Success

You Are the New Media

Skip the Gatekeepers

The You Chronicle

Authenticity & Expertise Are Key Social voice

doesn’t follow communication guidelines or identity standards.

Demonstrate your expertise through social media: have a measurable impact on your sales efforts.

Becoming a Connector

“Givers Get.” Web: A Platform for Delivering Value to

Many

Delivering Value to One is Good, Delivering Value to Many is Better

What Goes Around Comes Around in Spades

Word of Mouth

Messages Don’t Spread From One Person to the

Next. They Spread When a Message Reaches a

Connector.

Be the Connector

Leverage technology to become a connector

Smart networkers seek out connectors

Connectors attract other connectors

Community

The Power of Connectors

5 Ways to Cash in on Social

#1 Write About Somebody Else Who Does Your Customer Base Want to

Reach?

#2 If You Filter, They Will Come Become a curator of the information

they need

#3 Start A Community

Customers helping customers

#4 Crowd Source Content

Where are your human assets?

#5 Start a Movement

Is there an injustice? Do you have a groundbreaking Idea?

Executive Branding Trinity

Bonus:

Tools of the Trade

Blogs

5 B2B Blogging Rules

1. The 80/20 Rule – 20% You, 80% Them

2. Relationships – Comments, Comments, Comments

3. Seem More Human, Less Corporate

4. Always On Focus Group5. Define Your Business Niche

Hidden Benefits of Blogging

Makes you a better thinker Makes you a better writer Makes you a better

salesperson Makes you a better speaker Keeps you focused on learning Allows you to test out ideas Makes you a better networker

LinkedIn – A Walled Garden

Closed Circuit Networking

Self-Updating Rolodex

Contact Relationship Management (CRM)

Twitter – Never Eat Alone

Exposure

Discovery

Learning

Giving

www.ExecTweets.com

Email is Still Powerful

Stop Asking for Help

Deliver Value

Get Them Talking

Say Something Different

What if I don’t?

Questions?