Short andrea mobile_presentation

Mobile/Tablet Design Presentation

for Collins Catering

presented by: Andrea Short

By 2014 there will be more mobile internet users than desktop internet users

Time spent on mobile apps has more than doubled since 2010

Creating a great mobile app makes your business more accessible to consumers

64% of mobile phone time is spent on apps and

those numbers are

growing

Understanding your target audience will allow you to create the most successful app

Tips to improving your website’s accessibility

•Simplify your design

•Be flexible

•Prioritize your pages

•Optimize graphics

•Know your audience

of users expect a mobile site to load as fast as a desktop site.

of users expect a mobile site to load inthree seconds or less.

will retry a site two times or less

if it doesn’t load initially.

60%

78%

71%

illegible text

difficult to navigate

too much content

easy to read

easy to navigate

isolated content

Web design has changed to accommodate mobile and tablet users.

Twitter forDesktopInternetUsers

Twitter forMobile InternetUsers

Twitter is mobile user friendly

Hardee’s Desktop Hardee’s Mobile

Hardee’s mobile site falls short

• Simplify your website and provide only the most important content

• Add the ability to book an event on mobile devices

•Reduce your page length to better fit a smaller screen

•Optimize your graphics to better suit a smaller screen

Resources“13 Tips to Improve Your Site’s Accessibility From Mobile Devices” at: http://www.fuelyourcreativity.com/13-tips-to-improve-your-sites-accessibility-from-mobile-devices/

“Brands’ Mobile Apps Frustrate Users” at: http://www.marketingprofs.com/charts/2010/4031/brands-mobile-apps-frustrate-users

“Confusion over HTML5 & WAI-ARIA” at: http://www.karlgroves.com/2011/12/24/confusion-over-html5-wai-aria/

“Engaging Mobile Audiences, Part 1: Do I Have To?” at: http://instantencore.blogspot.com/2012/02/engaging-mobile-audiences-part-i-do-you.html

“Engaging Mobile Audiences, Part 2: Apps vs. Websites” at:http://instantencore.blogspot.com/2012/02/engaging-mobile-audiences-part-ii-apps.html

“Meet Generation C: The Connected Customer” at: http://www.briansolis.com/2012/04/meet-generation-c-the-connected-customer/ “The Rise and Demand for Enterprise Mobility (and IT is Listening)” at: http://mobileapplicationtestingtimes.wordpress.com/

“Why Mobile Matters for Small Business” at: http://www.milkmen.com/blog/