Sheldon Renan's presentation at eComm 2008

sheldon renansheldon renan

vision(+)strategyvision(+)strategy

www.netness.net

srenan@gmail.comsrenan@gmail.com

n e t n e s sn e t n e s s

why everything wants to be connectedwhy everything wants to be connected

( what is netness? )

n e t n e s s

Con“netness” characterizes an emerging state-of-being in which connectivity is increasingly ubiquitous…

lives are increasingly entangled.

( why is this important? )

n e t n e s s

Con connectivity is now the most important source of new opportunity and value.

( why is this important? )

n e t n e s s

Con connectivity is now the most important source of new opportunity and value.

not networks.not the Internet.connectivity itself.

( why connectivity? )

n e t n e s s

Conthe more things are connected… • the better things work.

• the smarter things are.

• the safer things are.

• the more opportunity is created for sharing, coordinating and collaborating.

( what is happening? )

n e t n e s s

Conmore things, people and places are connecting in more ways every day.

( what is happening? )

n e t n e s s

Conthere are (at least) 5 vectorsof growth for connectivity. the number of networks

the number of connected locations

the number of connected devices

the number of connectable points the ubiquity, frequency and intimacy of connections

( what changes? )

n e t n e s s

Conas connectivity becomes ubiquitous…systems (networks) become…

fields

( what changes? )

n e t n e s s

Conas connectivity becomes ubiquitous…networks and lives become…

entangled

( what changes? )

n e t n e s s

Cona new kind of connectivityis emerging.

we used to talk about 3 states of connectivity

loosely connectedclosely connectedembedded

( what changes? )

n e t n e s s

Con4th state of connectivity is emerging

loosely connected closely connected embedded entangled

( what changes? )

n e t n e s s

Conwhen connectivitybecomes ubiquitous

when systems (networks) become fields

when things begin tobecome entangled

( what changes? )

n e t n e s s

Contwo worlds

the world of atoms

the world of bits

become one

( what creates the value? )

n e t n e s s

Con

what is the source of connectivity benefits?

( what creates the value? )

n e t n e s s

Conmetcalfe’s law

reed’s law

the network effect

the externalities effect

the power of collaboration

summation (more data, more points of view)

( what are we talking about? )

n e t n e s s

Conwe are not just talking aboutconnecting more networks.

we are not just talking about connecting more things over networks.

we are talking about connecting everything.

The world of short distances that is ignored by infrastructure providers today

Edge-to-edge connectivity continuum: P2P

By DistanceLocal Proximity Global Distributed

IndividualWearable Net

Room Net (Bluetooth®)

House Net (802.11)

Neighborhood Net

Global Net: Skype/Google/etc.

An association of independent peer networks

( slide from John Waclawsky’s talk on the connectivity continuum 2007-08 )

( what’s the net net of netness? )

n e t n e s s

Conlimit connectivity you decrease safety you decrease capability you decrease opportunity

connect the unconnected you increase safety you increase capability you increase opportunity

(why are we talking about it? )

n e t n e s s

Conthis is why netness is important.

this is why we can say…

everything wants to be connected

( where is this useful? )

n e t n e s s

Connetness is a conceptual tool for optimizing product design business models governance.

( what next? )

n e t n e s s

Conwe need to…

create a taxonomy of connectivity

conduct experiments to validatethe value of connectivity

focus on ubiquitous “drip networks” as much as big pipe broadband

(final words?)

n e t n e s s

Conteilhard de chardinin THE PHENOMENON OF MAN:

isolation = deathconnectivity = life

that is why

all things absolutely want to be connected

(final words?)

n e t n e s s

Conthank you

see you on www.netness.net

Your First Point Goes Here

• Sub-point Number 1• A point beneath it.

• Another point beneath it.

• And a third.

• Sub-point Number 2

• Sub-point Number 3