SEO - PCC Presentation - June 2011

Search Engine OptimizationHow to Rank Your Site #1 on Google

About Me

• Zeke Camusio

• Founder and CEO of

• Been Doing SEO Since 2001 and Ranked 250+ Websites on the First Page of Google

The SEO Process

Keyword Research Competitive Analysis

✔Site Optimization

Content Creation Link Building Analytics

1 2 3

4 5 6

Step #1: Keyword Research

The Keyword Research Process

1- Discovery 2- Analysis

100 – 1,000

5 - 15

Albany AttorneyAlbany Lawyer

KeywordDiscovery

Google Keyword ToolYour home page

Other pages

Your competitor’s site

The Keywords on Your Mind

Spy on Your Competitors

Spy on Your Competitors

Spy on Your Competitors

Dig Deeper

KeywordAnalysis

Search Volume

Current Ranking

http://tools.seobook.com/firefox/rank-checker/

Competition

http://www.seomoz.org/keyword-difficulty/

Relevancy

ChoosingThe RightKeywords

Choosing the Right Keywords

• Primary Keywords (5-15)• Secondary Keywords (100-500)

Step #2: Competitive Analysis

http://bit.ly/ca-webinar

Step #3: Website Optimization

Website Optimization

PageOptimization

ArchitectureOptimization

Architecture Optimization

• Content can be accessed by Google• Effective linking structure• No duplicate content• Read this:

http://bit.ly/zeke-seo-onsite

Page Optimization• Page title (1 at the beginning)

• Meta description (1)

• URL (1)

• H1 Headline (1)

• Possibly H2, H3 headlines (1)

• Image ALT tags (1)

• Image filenames (1)

• Body text (once for every 100 words – no hard rule)

• Anchor text of links pointing to that page

Step #4: Content Creation

A 2-Step Process

Content Creation Content Promotion

Content Creation

Content Promotion

• Your Blog• Your Subscribers• Forums / Discussion Boards• LinkedIn Groups• Facebook/Twitter/LinkedIn• Joint Ventures / Guest Blogging (Pick up the

Phone!)

Step #5: Link Building

http://bit.ly/hFVpw8

Step #6: Analytics

What You Need to Analyze

1. Visits per Keyword2. Conversion Rate per Keyword

http://vimeo.com/20815516

Local SEO

http://bit.ly/zeke-local-seo-webinar

Let’s review the SEO process again…

Keyword Research Competitive Analysis

✔Site Optimization

Content Creation Link Building Analytics

1 2 3

4 5 6

Thank You!

Zeke Camusio503-367-7561

zeke@TheOutsourcingCompany.com

www.TheOutsourcingCompany.com

@ZekeCamusio

LinkedIn.com/in/ZekeCamusio

Facebook: Facebook.com/ZekeCamusio

Questions?