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Search Engine OptimizationHow to Rank Your Site #1 on Google
About Me
• Zeke Camusio
• Founder and CEO of
• Been Doing SEO Since 2001 and Ranked 250+ Websites on the First Page of Google
The SEO Process
Keyword Research Competitive Analysis
✔Site Optimization
Content Creation Link Building Analytics
1 2 3
4 5 6
Step #1: Keyword Research
The Keyword Research Process
1- Discovery 2- Analysis
100 – 1,000
5 - 15
Albany AttorneyAlbany Lawyer
KeywordDiscovery
Google Keyword ToolYour home page
Other pages
Your competitor’s site
The Keywords on Your Mind
Spy on Your Competitors
Spy on Your Competitors
Spy on Your Competitors
Dig Deeper
KeywordAnalysis
Search Volume
Current Ranking
http://tools.seobook.com/firefox/rank-checker/
Relevancy
ChoosingThe RightKeywords
Choosing the Right Keywords
• Primary Keywords (5-15)• Secondary Keywords (100-500)
Step #3: Website Optimization
Website Optimization
PageOptimization
ArchitectureOptimization
Architecture Optimization
• Content can be accessed by Google• Effective linking structure• No duplicate content• Read this:
http://bit.ly/zeke-seo-onsite
Page Optimization• Page title (1 at the beginning)
• Meta description (1)
• URL (1)
• H1 Headline (1)
• Possibly H2, H3 headlines (1)
• Image ALT tags (1)
• Image filenames (1)
• Body text (once for every 100 words – no hard rule)
• Anchor text of links pointing to that page
Step #4: Content Creation
A 2-Step Process
Content Creation Content Promotion
Content Creation
Content Promotion
• Your Blog• Your Subscribers• Forums / Discussion Boards• LinkedIn Groups• Facebook/Twitter/LinkedIn• Joint Ventures / Guest Blogging (Pick up the
Phone!)
Step #6: Analytics
What You Need to Analyze
1. Visits per Keyword2. Conversion Rate per Keyword
http://vimeo.com/20815516
Let’s review the SEO process again…
Keyword Research Competitive Analysis
✔Site Optimization
Content Creation Link Building Analytics
1 2 3
4 5 6
Thank You!
Zeke Camusio503-367-7561
www.TheOutsourcingCompany.com
@ZekeCamusio
LinkedIn.com/in/ZekeCamusio
Facebook: Facebook.com/ZekeCamusio
Questions?