SEO Basics

Will Hanke

What is SEO and How Can it Help My Business?

WhereIsMyBusiness.com

What is SEO?

The use of various techniques to improve a web site's ranking in the search engines and thus attract more visitors.

WhereIsMyBusiness.com

WhereIsMyBusiness.com

First, Some Search FactsSearches a day (Jan 2009):

Google 641 MillionYahoo 130 MillionMSN 82 Million

Search is now the number one way peoplewill find your product/service/website.

Search is the most productive form of advertising – and it’s trackable.

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The Two Main Facets of SEOOnsite Optimization

Offsite Optimization

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Onsite Optimization: Keywords

What keywords do your customers use to find you?

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Content is King

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Optimizing The Customer Experience

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Offsite Optimization – Links, Community and Social Media

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Offsite Optimization - Backlinks

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Community / Social Media

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OK, How Can SEO Help My Business?

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Measuring Your Results - Analytics

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Track Website-Specific Calls

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How Do I Get the Search Engines’ Attention?

Provide quality content – OFTEN!Update over time, consistentlyBuild keyword-targeted links

DirectoriesArticles

Provide quality content (did I mention that?)(By the way, expect 6+ weeks to start seeing

any of your changes being indexed)

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Thank You for Coming Today!Will Hanke, Lighthouse Technologies

Website: WhereIsMyBusiness.comPhone: 314-496-8665

Email: will@TechLH.com

Interested in hiring me or just want free tips?

WillHanke.com