1. SEO Timeline

2. What and why of SEO

3.

• We wont teach you everything about SEO ,

• just what you need

4. What is SEO? Your Website Here

5. SEO is visibility for your website through disciplined business practices SEO isnt magic or voodoo

6. Customers are searching, Why SEO? SEO directs them

7. Time is the only cost Active buyers Conversion tracking Nimble Targeted Pull advertising On 24/7 Indefinite shelf life SEO Benefits

8. 3 Keys of SEO

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10. Can see your website?

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12. If you publish, they will come

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14. Links connect one website to another

15. How Search Engines read Most keyword-rich content Least important content

16. You see Search Engines read keywords sees

17. What is a Keyword?

18. What is your PageRank? to How Google grades your web pages Page not website Rank not score Higher Rank beats quantity

19. What is SEM? Paying to be here

20. Where do people click? SEM 20% SEM 10% SEO 70%

21. How do I get there?

• Create Content

Thought Leadership Display expertise Solve buyer problems Generate yourself Targeted Best Material Keywords Content for links Wide spread Generic Outsource Quantity for links Syndicate Keywords

22. Where do I publish?

• Use Social Media

23. Turn content into Links The lifeblood of SEO Links vouch for your website Quality over quantity Increase Pagerank Drives traffic

24. Keyword-rich anchor text

• Incorrect:

• Would you like to buy a boat? Click Here

Correct: Would you like to buy a boat ?

25. User Experience Purpose Natural flow Lead your buyers Organized internal structure Is your website easy to read, navigate and use?

26. Website Analytics Window into your website Track user activity Increase conversions Keyword data

27. Now you know SEO basics

28. Learn SEO practices

29. SEO Timeline Services Education - SEO/SEM - Social Media - User experience Deliverables - Website Reviews - SEO Timelines - Diagnostic Reports Consulting - Online Marketing Setup - Ongoing Support

30. Thank You [email_address] [email_address] www.seotimeline.com