SEO Basics

Will Hanke

What is SEO and How Can it Help My Business?

WhereIsMyBusiness.com

What is SEO?

The use of various techniques to improve a web site's ranking in the search engines and thus attract more visitors.



First, Some Search FactsSearches a day (Jan 2009):

Google 641 MillionYahoo 130 MillionMSN 82 Million

Search is now the number one way peoplewill find your product/service/website.

Search is the most productive form of advertising – and it’s trackable.


The Two Main Facets of SEOOnsite Optimization

Offsite Optimization


Onsite Optimization: Keywords

What keywords do your customers use to find you?


Content is King


Optimizing The Customer Experience


Offsite Optimization – Links, Community and Social Media


Offsite Optimization - Backlinks


Community / Social Media


OK, How Can SEO Help My Business?


Measuring Your Results - Analytics


Track Website-Specific Calls


How Do I Get the Search Engines’ Attention?

Provide quality content – OFTEN!Update over time, consistentlyBuild keyword-targeted links

DirectoriesArticles

Provide quality content (did I mention that?)(By the way, expect 6+ weeks to start seeing

any of your changes being indexed)


Thank You for Coming Today!Will Hanke, Lighthouse Technologies

Website: WhereIsMyBusiness.comPhone: 314-496-8665

Email: [email protected]

Interested in hiring me or just want free tips?

WillHanke.com

Technology

SEO Basics