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In this piece Rich Kirk presents a UK-based correlation study highlighting the correlation between social media equity and seo visibility for many b2c sites.
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Search, Social and Street Fighter
A Correlation Study
Do signals from social media networks affect search engine rank?
Rich KirkHead of SEO, Performics
Search, Social and Street Fighter
A Correlation Study
Rich KirkHead of SEO, Performics
Do signals from social media networks affect search engine rank?
Search, Social and Street Fighter
A Correlation Study
Rich KirkHead of SEO, Performics
Is there a correlation between visibility in natural
search and a website’s social media equity?
1.25m
SEO Visibility... You need a big dataset
And lots of social data...
• Facebook Likes• Facebook Shares• Facebook Comments• Tweets• +1s• Stumbles• Delicious bookmarks• LinkedIn shares
For some big name UK sites...
Domains
SEO Visibilit
y Score
Referring Links,
Domains etc
Social Links By Channel
My Dataset
Lets pose some questions...
Is there a correlation between visibility in natural search and a
website’s social media equity?
Lets pose some questions...
Why can’t we say conclusively that social
equity is impacting visibility in natural
search?
A basic theory...
Social LinksIncreased
Visibility in SERPs
Data we’ve seen proves no conclusive link...
Great Content
Normal Links
Increased
Visibility in SERPs
Social Links
A Better theory...?
Great Content
Normal Links
Increased
Visibility in SERPs
Social Links
A more realistic theory...?
Great Content
Normal Links
Increased
Visibility in SERPs
Social Links
Unfortunately it doesn’t prove this...
A concrete example... July 2011
Vote for Roland!!
Does this boost domain SEO Visibility...? Over 80% of all
next.co.uk social links point at Roland
Well over 70’000 social links
No game-changing uplift in links
Does this boost domain SEO Visibility...?
...Not really
Big social link surge ≠ a big rankings jump
Lets pose some questions...
Why all the fuss about social & SEO?
Think of relevance as a currency...
Webmasters
140 million domains
800 million Facebookers
7 billion people
Think of relevance as a currency...
Webmasters
140 million domains
800 million Facebookers7bn people worldwide
??tn site interactions
So what...?
Don’t succumb to the hype around social links = SEO
Thanks.Dataset on Google+Blog @ performicsworldwide.com
Rich KirkHead of SEO, Performics
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