Search In 2013 for SMX Israel by Barry Schwartz

Welcome

January 26, 2014 Barry Schwartz

Sponsors

Advisors• Mayer Reich

• Michael Barnett

• Gilad Sasson

• Olivier Amar

• Roi Hildesheimer

• Eli Feldblum

• Ophir Cohen

• Hillel Fuld

• Aaron Friedman

• Chris Sherman

Speakers

• 40+ Speakers

• Worldwide

• Hebrew & English

• Vast Topics

Sessions• Awesome Link Building

Tactics & Ideas

• Universal Analytics

• YouTube, Video Optimization & YouTube Ads

• Big Content Strategies

• Enhanced Campaigns, PLAs & AdWords

• App Store Optimization

• Mobile SEO Techniques

• Bridging: Search Network & Display Ads

• Hebrew SEO

• Online Reputation Management

• Paid Search Expert Tips & Techniques

• Predictive Search: Google Glass, Google Now & Apple Siri

• Recovering From Penalties

• Facebook, Google+ & Twitter Techniques

• Entity Search: Knowledge Graph

• SEOs Give Up Their Best Ideas

• How Marketers Can Deal With [NOT PROVIDED]

• How To Make Sharable Content

• Keynote: Google's John Mueller On Search Quality In 2014

Search 2013 - 2014Significant Changes In Search Marketing & Future

Change & Future

• Organic Search

• Paid Search

• Industry & Misc

• Future Changes

Hummingbird

Penguin 2.0

Panda Rolling

PayDay Loan/Spam Algo

Merchant Quality

Mobile Ranking Factor

Link War

Knowledge Graph

Bing Satori

Predictive Search

Social Search

Change & Future

• Organic Search

• Paid Search

• Industry & Misc

• Future Changes

More Visible Ads

Bigger Ads

Bigger Ads

Google PLAs

Enhanced Campaigns

RLSA

Social Ads

Image Extensions

Reviews Extensions

Extensions Ranking

Google Keyword Tool

AdSense Design

AdSense Responsive

AdSense Asynchronous

Change & Future

• Organic Search

• Paid Search

• Industry & Misc

• Future Changes

Not Provided

Universal Analytics

Jill Whalen Retires

Waze & Google

Change & Future

• Organic Search

• Paid Search

• Industry & Misc

• Future Changes

Mobile

Social

Predictive

Quality & Authority

Change & Future

• Organic Search

• Paid Search

• Industry & Misc

• Future Changes

Thank You

January 26, 2014 Barry Schwartz

rustybrick.com/barrybarry@rustybrick.com

@rustybrick