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Welcome January 26, 2014 Barry Schwartz

Search In 2013 for SMX Israel by Barry Schwartz

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Page 1: Search In 2013 for SMX Israel by Barry Schwartz

Welcome

January 26, 2014 Barry Schwartz

Page 2: Search In 2013 for SMX Israel by Barry Schwartz
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Sponsors

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Advisors• Mayer Reich

• Michael Barnett

• Gilad Sasson

• Olivier Amar

• Roi Hildesheimer

• Eli Feldblum

• Ophir Cohen

• Hillel Fuld

• Aaron Friedman

• Chris Sherman

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Speakers

• 40+ Speakers

• Worldwide

• Hebrew & English

• Vast Topics

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Sessions• Awesome Link Building

Tactics & Ideas

• Universal Analytics

• YouTube, Video Optimization & YouTube Ads

• Big Content Strategies

• Enhanced Campaigns, PLAs & AdWords

• App Store Optimization

• Mobile SEO Techniques

• Bridging: Search Network & Display Ads

• Hebrew SEO

• Online Reputation Management

• Paid Search Expert Tips & Techniques

• Predictive Search: Google Glass, Google Now & Apple Siri

• Recovering From Penalties

• Facebook, Google+ & Twitter Techniques

• Entity Search: Knowledge Graph

• SEOs Give Up Their Best Ideas

• How Marketers Can Deal With [NOT PROVIDED]

• How To Make Sharable Content

• Keynote: Google's John Mueller On Search Quality In 2014

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Search 2013 - 2014Significant Changes In Search Marketing & Future

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Change & Future

• Organic Search

• Paid Search

• Industry & Misc

• Future Changes

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Hummingbird

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Penguin 2.0

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Panda Rolling

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PayDay Loan/Spam Algo

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Merchant Quality

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Mobile Ranking Factor

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Link War

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Knowledge Graph

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Bing Satori

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Predictive Search

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Social Search

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Change & Future

• Organic Search

• Paid Search

• Industry & Misc

• Future Changes

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More Visible Ads

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Bigger Ads

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Bigger Ads

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Google PLAs

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Enhanced Campaigns

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RLSA

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Social Ads

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Image Extensions

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Reviews Extensions

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Extensions Ranking

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Google Keyword Tool

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AdSense Design

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AdSense Responsive

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AdSense Asynchronous

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Change & Future

• Organic Search

• Paid Search

• Industry & Misc

• Future Changes

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Not Provided

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Universal Analytics

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Jill Whalen Retires

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Waze & Google

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Change & Future

• Organic Search

• Paid Search

• Industry & Misc

• Future Changes

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Mobile

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Social

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Predictive

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Quality & Authority

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Change & Future

• Organic Search

• Paid Search

• Industry & Misc

• Future Changes

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Thank You

January 26, 2014 Barry Schwartz

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