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Apresentação de Helio Oyama, diretor de Marketing de Produto para América Latina da Qualcomm, durante o Fórum Tablets & Smartphones 2013, no dia 12 de novembro de 2013, em São Paulo
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Qualcomm Solutions for Smart Devices
Hélio Akira Oyama Director Product Marketing
2
Qualcomm Is a World Leader in Next-generation Communications Technologies
Over 25 years of driving the evolution of wireless communications
Making wireless more personal, affordable and accessible to people everywhere
S&P 100 / S&P 500 / Fortune 500
WIRELESS
COMPANY
FABLESS
COMPANY
RFIC
COMPANY
SEMICONDUCTOR
COMPANY
3
Continuing Strategic R&D Investments
$0
$1
$2
$3
$4
$5
FY'05 FY'06 FY'07 FY'08 FY'09 FY'10 FY'11 FY'12
GA
AP
R&
D E
xpenditure
s (
Bill
ions)
*Cumulative R&D expenditures to date since 1985 through fiscal 2012
4
/ /
Qualcomm Modem Technology Leadership A History of Time-to-market and Product Superiority
2008 2010 2012 2009 2011 2007 2006 2005 2004 2013
90
70
50
30
40
60
80
100
20
10
DL 1.8 Mbps
UL 384 kbps
DL 7.2 Mbps
UL 5.76 Mbps
DL 28 Mbps
UL 5.76 Mbps
First Integrated
LTE Multimode
Peak D
L D
ata
Rate
(Mbps)
First LTE World Mode DL 100 Mbps
MSM
6275
MSM
7200
MDM
8200
MDM
8220
MDM
9x00
MDM
9x15
MDM
9x25
First LTE Advanced
Carrier Aggregation
with Cat4
First Integrated
LTE Smartphone
MSM
8960
150
First DC-HSPA+
First HSDPA
First HSUPA
First HSPA+
3G DL 42 Mbps
4G
5
Qualcomm is a mobile native
We lead the industry we co-created after decades of investment and experience
3G/4G/LTE
AP
GPU
DSP
RF
Sources: Mobile AP Unit Shipment - Strategy Analytics; GPU Shipment - Jon Peddi Research; DSP shipment - Forward Concepts; 3G/4G/LTE - Strategy Analytics; RF iSuppli, Q1’12
6
Convergence = Growing Power Gap
Energy demand of handset applications is growing
Source: Battery Technology & Power Management Conference, Vancouver, 18 August, 2005. Stuart Robinson, Strategy Analytics, Ltd.0
...
7
Key Qualcomm Differenciations
Integration
System on a Chip (SoC)
Customized
MicroArchitecture
10
Modem
DSP
CPU
GPU
Position location
Multimedia Power management
RF
Memory
Connectivity
Software/HLOS
The whole is greater than the sum of the parts Integrating all key technology blocks
Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc.
11
PM 8941 PM 8841
Power Management
Integrated System Design approach for higher performance
One solution designed for:
All modes. All bands.
WTR 1625L Transceiver
MSM 8974 Processor
and Modem
Band Band Band Band
Band Band Band
QFE15xx Antenna
Matching Tuner
QFE11xx Envelope
Power Tracker
QFE23xx Power Amp and Antenna Switch
QFE27xx RF POP™
CPU
GPU
Sensors
Multimedia, audio, video, and gestures
Connectivity
Gobi
3G/4G LTE
Wi-Fi,
Bluetooth,
FM and USB
DSP
Camera
Display
Location
*As compared to the previous Qualcomm RF solution.
Optimizing performance by integrating all key blocks of a mobile platform
Reduces heat by up to 30% and power consumption by up to 20%
Half the size of RFFE
12
Key advantages of integration
Power saving
Better
performance
Better time to
market
Smaller device
13
Key Snadpdragon Architecture Advantage
MULTITHREAD MIXED WORKLOADS MULTITHREAD MIXED WORKLOADS
VS.
CLOCK 0 VOLTAGE 0
CLOCK 1 CLOCK 2 CLOCK 3 CLOCK 4
CPU 1 CPU 2 CPU 3 CPU 4
VOLTAGE 1 VOLTAGE 2 VOLTAGE 3 VOLTAGE 4
Shared L2 VOLTAGE 1
CLOCK 1
CPU 1 CPU 2 CPU 3 CPU 4
L2 Cache
Competitor
aS
MP
CPU1 CPU2 CPU3 CPU4
SM
P
CPU1 CPU2 CPU3 CPU4
14
Qualcomm Snapdragon across a range of devices
Smartphone technology is expanding into many other computing and CE categories
15
Confidential and Proprietary - Qualcomm Technologies, Incorporated. All Rights Reserved.
Snapdragon 800
IZat GNSS with
support for three
GPS
constellations
Support for up to
2560x2048 display
Miracast 1080p HD
support
21+13MP with dual ISP
Ultra HD Capture and Playback
DTS-HD and Dolby Digital Plus audio
Expanded Gestures
Integrated Gobi 3G/4G LTE
Advanced World Mode1, 802.11ac
1,
USB 3.0 and BT 4.0 offers broad
array of high speed connectivity
Hexagon QDSP6 for ultra low
power applications and
custom programmability
Adreno 330 for advanced
graphics
Krait 400 CPU features 28HPm
process technology superior
Quad Core 2GHz+ performance
1 Available only in select processors
16
Qualcomm® Snapdragon™ processors
The heart of the latest devices
85+ manufacturers shipping with Snapdragon
1000+ devices announced or commercially available
*Includes Qualcomm reference design
17
CALA - Smartphone Sales in Millions Units
Source: Strategy Analytics-May 2013
18 Source: GfK
3G/4G - Smartphone Sales – M (Units)
Jan-Sep13
Brazil - Smartphone Sales & Penetration
3G/4G - Smartphone Sales % Total Market
3G/4G - Smartphone vs Featurephone
19
For more information on Qualcomm, visit us at: www.qualcomm.com & www.qualcomm.com/blog
Qualcomm is a trademark of Qualcomm Incorporated, registered in the United States and other countries. Other products and brand names may be trademarks or registered trademarks of their respective owners
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