Presentation MuseumApp (at Museums and the web 2011)

Exploring heritage in participatory cultureThe MuseumApp

Medialab in Amsterdam

Creative technology for social innovationActivities- Researching culture,

behaviour & technology- Developing prototypes

and pilots- Organizing interventions & events

Waag Society

ExperimentCreative researchForm

Co-createApplied researchContext

ImplementValidateTransformation

Process

Ideas Needs

Requirements Solutions

ArtScience

TechnologySociety

Que

stion

Pilot

Prototype

Process

The paradox that lead to the MuseumApp

More and more content published

Smart phones as tools

Cluttered access from user point of view

Creating an open platform for cultural routes

Teaming up with Amsterdam Museum

Targeting new audiencesCreating connections to the city

Targeting new audiences

Blueprint application for sector

Working interdisciplinary

Hosting locative labs

Design thinking

Creating an open platform for cultural routes

Prototyping and testing on the fly

Iterative process

Challenges

Activating users Focus on the screen ‘Hidden treasures’

Access to locations Sharing stories Knowledge sharing

• Storytelling; Points-of-Interest vs Stories, mixing storylines and perspectives

• Game mechanics; tasks, points, opinions• Social media; publishing pictures and opinions,

connecting to other applications• Logistics; own phone and borrowed phones

Experiment with

Creating an open platform for cultural routes

Evaluating user experience

Pilot tours on ‘Tolerance’ and ‘Enterpreneurship’

Difference in ages and skills

Creating an open platform for cultural routes

Evaluating user experience

Exploring participation and sharing

• Overall enthousiasm, wanting to explore further• Preference for audio (2nd pictures)• More need for linearity and guidance than expected• ‘Fix’ GPS inacurateness• Colourcoding for different storylines & types of

content• Using social media for specific group• Comparing opions to others• More tasks, clear feedback necessary

Findings

Creating an open platform for cultural routes

Easy editing

Online editorial platform

No programming skills

Easy editing

Online editorial platform

No programming skills

Scenario: Download MuseumApp (AppStore or Market)

Bekijk het overzicht van musea (in de buurt)Look at cultural offering nearby

Bekijk het indoor & outdoor ‘tour’aanbod van het museum

Look at the (indoor & outdoor) tours of a museum

Bekijk waar de tour over gaat en start de tourCheck out the content of a tour and start the tour

Navigeer op de kaart naar de locatiesNavigate the map and explore locations

Activeer foto, video, geluid, tekst en opdrachten op locatie

Activate video, sound, pictures, text, tasks on location - share activities

Navigeer binnen op de plattegrond van het museum en activeer locaties

Navigate the indoor map and activate locations

• Customized identity and joint visibility• Controlling your experience and content• Inside and outside• Publishing media and participation• Feedback and sharing

(Reviews, Social Media)• Statistics of use• Paid and/or free tours

• Assistance on content, script and logistics optional

Features MuseumApp

• Focus on Amsterdam• Teaming up with 10 musea for 1st year (for free)• Learning by doing, sharing experiences

Launch summer 2011Join the MuseumApp!

Timeline MuseumApp

• 1st App combining cultural toursof multiple museums, made bymuseums

• 1st mobile service, offering support for software, creation, content, communication & logistics

• 1st initiative to combine inter-disciplinary experience the cultural sector

USP’s MuseumApp

• Amsterdam Museum• 7scenes•Waag Society• Bank Giro Loterij• Stichting DOEN• Amsterdamse Musea• Gemeente Amsterdam• Antenna International

Partners MuseumApp Amsterdam

More information: www.museumapp.nl dick@waag.org