E-Books for Museums Workshop Museums and the Web 2011

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  • Slide 1
  • E-Books for Museums Workshop Museums and the Web 2011
  • Slide 2
  • The exploding e-book market is driven completely by the proliferation and mass-adoption of mobile devices of all sorts
  • Slide 3
  • Getty Online Scholarly Catalogue Initiative MoMA Books iPad App and MoMA AB EX NY 2 Secondary Digital Publishing Options What museums are doing
  • Slide 4
  • WEB + Universal + Dynamic design on a reasonably stable platform - Usually not mobile- optimized - E-books didnt take off with the web alone - Lacks objectness APPS + Mobile + Dynamic design + Effective revenue model (has objectness) - Walled gardens, owned and controlled by Apple, or Google (Android), or Microsoft, or 2 Secondary Digital Publishing Options
  • Slide 5
  • ? 3 Primary E-Book Formats What museums are doing LACMA Reading RoomMFA BostonYou?
  • Slide 6
  • PDF + Universal + Holds page layout on any device - No interactivity - Compatible with, but not comfortable with, mobile devices MOBI + Reflowable pages ideal for mobile devices - Owned and controlled by Amazon - Not being developed EPUB + Reflowable pages ideal for mobile devices + Open specification that no one owns + The primary format for every major e-reading system (except Amazon) + In active development 3 Primary E-Book Formats
  • Slide 7
  • EPUB An Open Format with Wide Adoption
  • Slide 8
  • The ____________ to EPUB is that it works on all kinds of devices. advantage
  • Slide 9
  • The ____________ to EPUB is that it works on all kinds of devices. disadvantage
  • Slide 10
  • EPUB Like the Internet, ca. 1997 The Current Exhibitions page at www.moma.org, April 7, 1997
  • Slide 11
  • EPUB Heading to the Internet, ca. 2011 The Current Exhibitions page at www.moma.org, April 4, 2011
  • Slide 12
  • RULE #1: Plan for the variable reading experience
  • Slide 13
  • RULE #2: Be a champion of readers rights