E-Books for Museums Workshop Museums and the Web 2011
Slide 2
The exploding e-book market is driven completely by the
proliferation and mass-adoption of mobile devices of all sorts
Slide 3
Getty Online Scholarly Catalogue Initiative MoMA Books iPad App
and MoMA AB EX NY 2 Secondary Digital Publishing Options What
museums are doing
Slide 4
WEB + Universal + Dynamic design on a reasonably stable
platform - Usually not mobile- optimized - E-books didnt take off
with the web alone - Lacks objectness APPS + Mobile + Dynamic
design + Effective revenue model (has objectness) - Walled gardens,
owned and controlled by Apple, or Google (Android), or Microsoft,
or 2 Secondary Digital Publishing Options
Slide 5
? 3 Primary E-Book Formats What museums are doing LACMA Reading
RoomMFA BostonYou?
Slide 6
PDF + Universal + Holds page layout on any device - No
interactivity - Compatible with, but not comfortable with, mobile
devices MOBI + Reflowable pages ideal for mobile devices - Owned
and controlled by Amazon - Not being developed EPUB + Reflowable
pages ideal for mobile devices + Open specification that no one
owns + The primary format for every major e-reading system (except
Amazon) + In active development 3 Primary E-Book Formats
Slide 7
EPUB An Open Format with Wide Adoption
Slide 8
The ____________ to EPUB is that it works on all kinds of
devices. advantage
Slide 9
The ____________ to EPUB is that it works on all kinds of
devices. disadvantage
Slide 10
EPUB Like the Internet, ca. 1997 The Current Exhibitions page
at www.moma.org, April 7, 1997
Slide 11
EPUB Heading to the Internet, ca. 2011 The Current Exhibitions
page at www.moma.org, April 4, 2011